22nd June, 2011: Dubai, UAE - Table4ME, the UAE's only real time restaurant reservations provider, has partnered with Fairmont Bab Al Bahr, Abu Dhabi, to provide real time reservations and distribution for their award winning restaurants.

The combination of contemporary design and a warm tradition of genuine Arabic hospitality are key features of Fairmont Bab Al Bahr and their latest technology partnership brings them to the leading edge of restaurant reservations and table management.

Fairmont Bab Al Bahr features a signature portfolio of dining options including Frankie's Italian Restaurant & Bar and Marco Pierre White Steakhouse & Grill, first of the celebrity chef's steakhouses in the region.  Both restaurants have been extremely well received in the market with Frankie's Italian Restaurant & Bar having won the What's On Award and Time Out Abu Dhabi awards for Best Italian Restaurant 2010, while Marco Pierre White Steakhouse & Grill achieved the accolade of Best Steakhouse in the 2010 What's On Awards.

"We are delighted to now provide our guests with an instant reservation system for our award winning restaurants," says Patricia Ghamami, Food and Beverage Operations Manager, Fairmont Bab Al Bahr. "We pride ourselves in always providing a world class experience for our in-house guests and residents in the Capital," adding, "the Table4ME booking solution allows for smooth, state-of-the-art, real time reservation, with full peace of mind our guests would have with conventional booking vehicles i.e. telephone, email or in person."

Having reviewed alternative solutions available in the market, the Table4ME platform presented a unique combination of table management, reservations and distribution solution for Fairmont Bab Al Bahr. "Traffic through the booking engine has been phenomenal and we have had an incredible response," continues Ghamami, "and we anticipate the return on investment very quickly with Table4ME."

A system was required that supported the ambitions of Fairmont Bab Al Bahr for their award winning restaurants that covered table management, as well as seamless multi-channel reservations, revenue management, marketing and distribution. The Table4ME system features enable Fairmont Bab Al Bahr restaurants to manage their campaigns and promotions in a dynamic fashion, as the web based system offers ease of use, quick deployment and accessibility from each outlet or from their central marketing office.

"Fairmont Bab Al Bahr was seeking a sophisticated table management, reservations and distribution solution for their leading restaurants to support the management and optimal performance of their restaurant operations. Table4ME was the perfect solution for them," says Tiina-Maija Bergman, Managing Partner of Table4ME, "Fairmont Bab Al Bahr's team are clearly visionary and understand the importance of offering an equally diverse distribution support for their dining outlets in the same manner that rooms are distributed, ensuring they offer real-time restaurant bookings on the same channels their premium customers are already on.  The importance of having sophisticated technology that supports the business and helps make the right revenue management decisions for the segment of the hotel business, that can contribute close to 50% of total revenues, is hugely important and another key element of the Table4ME system," she continues.

The inclusion of Fairmont Bab Al Bahr into the Table4ME hotel partners' portfolio demonstrates the strength of the Table4ME system and has further enhanced the exponential growth of Table4ME usage being witnessed in 2011.

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About Table4ME
Table4ME was born out of a frustration with the hospitality industry, where 90% of a hotel's efforts were dedicated to its' rooms division- sales people, marketing people and technology solutions. In regions such as the Middle East where food and beverage contribute a significant portion to a hotel's total revenue, this disparity in support resources led the drive to create a low cost regional restaurant management and distribution solution in partnership with Restaurant Diary, a leading online restaurant reservations and table management system, under the brand name 'Table4ME'.

After having studied the market in detail, it was apparent that the days of expensive, complicated technology were over. In a world of web solutions, costly systems involving hardware and software licenses should no longer be a restaurant's only option. More importantly any partner solution should prove their worth before asking for a large upfront fee or payment.

The model is simple- Table4ME provides restaurant partners with a fantastic table management and reservations solution to help optimize yield, manage guest relationships more effectively, track marketing campaign returns, and reduce operational costs by streamlining reservation processes. That's the first part of the journey. The second part is their distribution support. Table4ME develop and manage a network of marketing channels to ensure that restaurant partners are given the optimum sales, marketing and distribution exposure 24/ 7, 365 days a year.

On a global level, Restaurant Diary successfully processed over 9 million covers in 2010. In short, Table4ME help restaurants build their cover story and it's usually a very exciting and profitable one.

For more information, visit www.Table4ME.ae or connect with us on Facebook www.facebook.com/Table4ME and Twitter @Table4MEUAE

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© Press Release 2011