New store serves 200,000 plus population of Jizan and surrounding areas

Khobar, Saudi Arabia; March 5, 2012: eXtra, Saudi Arabia's largest and fastest-growing consumer electronics and home appliances retailer, announced today that it has opened a new store in Jizan. The 25th eXtra store in Saudi Arabia, this outlet has been designed to meet the needs of the population of Jizan and the surrounding areas, currently estimated to be in excess of 200,000 and growing. The value of the market in this region is estimated to be worth more than SAR 100 million. 

The new store in Jizan has been modeled on the company's successful branch network across the Kingdom. eXtra has entered relatively small cities in the Kingdom, like Tabuk, Najran, Hafr Albatin and now Jizan, with a specially-tailored store format in order to most effectively serve customers in such locations.

Mohammad Galal, CEO, United Electronics Company (eXtra), said: "We are pleased to announce the milestone opening of our 25th store in Saudi Arabia. This store is our first in Jizan, serving customers throughout the Kingdom's southwest area, including the area of Jizan Economic City. The opening of this new store demonstrates our unmatched commitment to meeting the needs of our customers - wherever they are and whenever they need us.

"This continued growth follows the opening of seven stores last year, as well as the launch of our online shopping portal and most importantly the public listing of the company on the Saudi Stock Exchange."

Galal added that the company plans to open three more stores by the end of the year, bringing its total country-wide network to 28 stores.

More than ten million shoppers visit eXtra's stores annually, making it one of the fastest growing companies in the Kingdom, according to the recent ranking by the Saudi Arabian General Investment Authority (SAGIA). Offering over 12,000 different products - including an enormous range of leading international brands - eXtra ranks first in terms of the number of stores and products it offers in Saudi Arabia.

-Ends-

About eXtra:
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics retailer in Saudi Arabia. The company currently operates 25 stores across the Kingdom, offering over 12,000 different products to the more than 10 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.

For further information, please visit: www.extra.com

For further information, please contact:
Ibrahim Hashem
United Electronics Company "eXtra"
Alkhobar, Saudi Arabia
Tel: +966-3-847-8888
Email: hashem.i@extra.com

Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com

Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194     
Email: b.kharbat@asdaa.com

Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-3355-969
Email:n.nesson@asdaa.com

© Press Release 2012