Khobar, Saudi Arabia; July 15, 2012: United Electronics Company (eXtra), Saudi Arabia's fastest-growing consumer electronics and home appliance retailer, has continued its ambitious Kingdom-wide expansion plans with the opening of its first store in Oniza, the second in Qassim and ninth overall in the central region. The company's Kingdom-wide network now stands at 27 stores.

Located on King Abdul Aziz Road, AlSalhiya district, the Oniza store will serve a population of approximately 220,000. This is the third store opened by eXtra in the last three months which, in total, have increased eXtra's potential customer base by 700,000 people.

"The opening of our store in Oniza significantly builds on our already strong presence in the central region of the Kingdom, and keeps us firmly on track towards achieving our goal of having up to 40 stores across Saudi Arabia by 2015," said Mohammad Galal, CEO, United Electronics Company (eXtra). "As our ninth store in the central region, the new store will extend the eXtra brand promise of offering the widest range of products at the best prices, coupled with unique services, to hundreds of thousands more people in the Kingdom."    

The company was recently voted by one of the Kingdom's leading economic newspapers as offering the "Best Retail Working Environment in the Kingdom. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success."

More than ten million shoppers visit eXtra's stores annually, making it one of the fastest growing companies in the Kingdom, according to the recent ranking by the Saudi Arabian General Investment Authority (SAGIA). Offering over 12,000 different products - including an enormous range of leading international brands - eXtra ranks first in terms of the number of stores and products it offers in Saudi Arabia.

About eXtra:
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics and home appliance retailer in Saudi Arabia. The company currently operates 27 stores across the Kingdom, offering over 12,000 products to the more than 10 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.

For further information, please visit: www.extra.com

For further information, please contact:                      
Ibrahim Hashem
United Electronics Company "eXtra"
Al Khobar, Saudi Arabia
Mobile: +966 55 977 226
Email: hashem.i@extra.com

Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com

Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194     
Email: b.kharbat@asdaa.com

Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-4507-600
Email: n.nesson@asdaa.com

© Press Release 2012