Chrysler Group's aggressive programme of new product introductions, which began at the end of last year with the launch of the all-new Jeep Grand Cherokee, continuesto build momentum with the launch of the all-new 2011 Dodge Charger and Durango.
These two exciting new vehicles were unveiled at a VIP ceremony by Al Mulla & Behbehani Motor Co. (MBMC), the sole distributor of Chrysler, Jeep, Dodge, Ram and Mopar in Kuwait.
"Given the positive comments we havereceived to date - the Grand Cherokee has already picked up 29 awards since itslaunch - it can safely be said that Chrysler's new products are surpassing everyone's expectations,"said Jack Rodencal, Managing Director of Chrysler Group Middle East. "Our product offensive continues with these new Dodge models which further demonstrate the enhanced quality, in terms of fit, finishand technology, that is now a standard feature of all our new models - our new rangeof vehicles bear testimony to Chrysler's rebirth and intent."
Thelatest generations of the Charger and Durango combine stunning design, newlevels of world class fit and finish and outstanding performance that set new benchmarks in their respective segments and will see them build on their established popularity in the Middle East.
Asthe Dodge brand's flagship, the all-new 2011 Charger is designed, engineeredand fine-tuned to deliver a level of quality, capability and refinement that continues to build the Charger's reputation as one of the best driving sedansin the world.
Dodgeis also jumping back into the sport utility (SUV) segment with the 2011 Dodge Durango, and if you're wondering where the Durango has been for the last 2years, the answer's simple - it's been undergoing a total transformation at thehands of the design and engineering teams.
They refined its handling and steering, took it back to school for an advanced technology degree, and put it through a real work out, resulting in a vehiclethat's more muscle, less fat. The Durango's done more in the last 2 years than most cars do in a lifetime, and the all-new model is a spacious three-row, 7 passenger vehicle that's performance-tuned to thrill anyone who truly loves todrive.
Both the Charger and the Durango offer a choice of twopowertrains - the new 3.6-litre Pentastar V6 engine delivers world-class levelsof power, refinement, technology and fuel efficiency, while for maximumthrills, efficiency and best-in-class power, the line-up also includes thelegendary 5.7-litre HEMI® V8 engine with Fuel Saver Technology
The all-new 2011 Charger and Durango are also packedwith the very latest safety and security features, including standard electronic stability control, available Blind-spot Monitoring and Rear Cross Path detection. Drivers can communicate, navigate and select entertainment options with available advanced voice-recognition controls including U-Connectand U-Phone.
"Kuwait is a very important market for Chrysler, as isthe feedback of our Kuwaiti customers," said Rodencal, "That's why a team ofChrysler engineers will visit Kuwait next July to test vehicles in-market toensure that our cars meet the requirements of our customers - the Charger andDurango continue Chrysler Group's renaissance, and I can promise you that manymore exciting vehicles are on the way!"
MBMC, through its investment in facilities andcustomer service, continues to go from strength to strength.
"Everything we do at MBMC is designed around customer satisfaction," saidChris Henderson, General Manager, MBMC. "That's why our world-classoperation covers every automotive requirement, with a network of conveniently located showrooms and service centres that offer retail and fleet sales throughto comprehensive after sales service and maintenance, including quick service and genuine MOPAR spare parts and accessories."
"We are very proud of what we have achieved in Kuwait since the formation of MBMC in 2006 - our vehicles are serving the Kuwaiti Police, Kuwait Oil Corporationand other prominent companies across many business sectors, which is proof oftheir value, dependability and performance".
In line with theChrysler Group's radical new approach towards the quality of theproducts offered to customers, MBMCcontinues to invest heavily in its sales and service network in order todeliver world-class customer service excellence and add real value to itscustomer relationships - the central pillars of the company's long-termobjectives.
This commitment to network growth and service has seen the company dramatically increase its market share in Kuwait in recent years. "We are determined to consistently set new benchmarks in Kuwait's automotive industryand grow our market share," said Maher Abu-Shaaban, Assistant General Manager, Sales andMarketing at MBMC and President of Chrysler Group Middle East's Dealer Advertising Association (DAA). "But we also recognise that we have to continually attain the very highest standards ofcustomer satisfaction by investing in new, state-of-the-art systems andfacilities and nurturing the best talent available in Kuwait."
-Ends-
© Press Release 2011
