EVOLVE Set to Reshape the Health and Fitness Landscape
EVOLVE, a new age and progressive health and fitness concept, has officially launched. Challenging conventional notions, EVOLVE provides a unique personal training service, with a strong focus on evolutionary strength and conditioning techniques and nutritional support, as well as providing a sleek, funky and vibrant state of the art facility to its clients.
Founders Sami Al Rais and Dan Harrison created EVOLVE in order to provide a platform that will take proven traditional methods of training and combine these with the very latest theories and techniques in order to have a more significant and longer lasting impact on client's lives.
"There is a definite gap in the local market for a different style of facility, our strategy is to deliver a fresh, modern and stylish gym that approaches things differently. We have integrated equipment from renowned leading brands such as Precor, Hammer Strength, TKO and Eleiko, who also supply to the Olympic games and official competitions and events around the world. The facility is complemented by a team of personal trainers that are qualified specialists who will ensure that our clients learn the most researched and modern techniques in the fitness industry and are supported throughout their tailored programmes, which will result in better and longer term impact on their lifestyle," said Dan Harrison, Co-Founder and Director at EVOLVE.
With an already impressive portfolio of high-end clients including members of the UAE Fazza Powerboat and Champion Jet Ski Teams, Dan is a fitness industry thought leader who shares his skills not only with individual clients, but also to the wider community to enlighten people on how to live an all together healthier and more fulfilling lifestyle.
The gym is located in the Jumeirah Terrace building in Jumeirah 1 and contains an indoor weights and functional training area as well as access to two outdoor roof decks, which will be developed over the course of the coming period in order to provide a large training space for classes and group sessions as well as a relaxing social café, which will open after the summer.
"We have designed and developed EVOLVE to be a functional and multi-faceted training space. It is far more than just a gym with equipment. We have created not only a facility, but also a community with a strong focus on education, support and no nonsense training. Our trainers have been handpicked based on exceptional qualifications and a commitment to constantly evolving their own training methods as we want to stand apart from other conventional gyms," added Al Rais, Founder of EVOLVE.
EVOLVE will integrate other complementary lifestyle brands into its high-profile community that will offer a variety of value added services, products and features, all of which will help clients improve their own lifestyles.
Partners include lifestyle and fashion concepts; The Grooming Company - one of Dubai's leading high-end grooming groups with outlets that include 1847, N BAR, Tilia & Finn and JetSet, OKKU Luxury Japanese Restaurant & Lounge, fashion, style and accessories outlets and brands Bambah Boutique, The ZOO, BOW and Dinz. EVOLVE has also partnered with leading Norwegian artisan water brand VOSS to supply its clients with a premium product.
"As part of our strategic development and long term goals we aim to expand the EVOLVE network through likeminded brands, which will become an integral part in the improvement of our clients lives," commented Al Rais.
EVOLVE is currently offering a special Summer Launch Promotion with a package of 15 one-on-one training sessions for AED3,750 (AED250 per session) or AED300 per single session.
The EVOLVE Lifestyle Card is available for AED1,000 per year and includes a Personal Training session, a class, full body analysis, Whole9 package (EVOLVE's health and nutrition booklet), access to the Member's Forum on the website in order to get the benefits from all partners including discounts, special offers and VIP invitations to events.
For more information email info@evolveuae.com, call +971 (0)4 325 4499 or visit www.evolveuae.com
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About EVOLVE:
EVOLVE is the first of its kind in the UAE. A forward thinking gym based in Dubai, that aims to understand the past, utilise this knowledge to live well and thrive in the present, while simultaneously visualising the future. The philosophy behind EVOLVE takes traditional proven methods and combines these with the very latest in training, nutrition, consultation and most importantly education in order to have a positive long-term impact on its clients. The EVOLVE ethos is based on evolutionary principles and implementing them in the modern arena to improve clients overall health, physiques and entire lifestyle approach.
Founders Sami Al Rais and Dan Harrison created EVOLVE to be an entire health and fitness community, combining not only high end fitness programmes, but also providing a forum from which clients can get concise information that will support a lifestyle change. The team of qualified trainers eat, sleep and breathe health and fitness, travelling the world to continue to learn about the ever evolving industry. EVOLVE aims to integrate complementary brands into its network, further strengthening its community, which will cover a complete cross section of member's day to day lives. Nutrition, grooming, fashion, hospitality, nightlife and art will all play a major part in this holistic approach to exclusive health & fitness.
EVOLVE gains satisfaction from helping someone achieve their goals, be they an elite athlete, or simply someone looking to improve their general health, and this is what constantly drives the concept forward. Anyone can effect positive change if they put their mind to it, and EVOLVE will ensure that each and every person who enters the facility leaves a happier, more confident and healthier person.
Follow EVOLVE on Facebook: http://www.facebook.com/#!/EvolveLLC
And Twitter: http://twitter.com/#!/EvolveUAE
Website: www.evolveuae.com
Press Contact:
Sept PR
Charlie Akielanb
Email: charlie@septpr.com
Tel: 04 453 8280
© Press Release 2011
