Dubai: Himel, the award-winning global manufacturer and supplier of electrical products, participated in the Middle East Energy (MEE) Exhibition 2023 in Dubai, UAE, between March 7-9. The brand’s booth showcased its comprehensive portfolio of products and projects for residential, commercial and industrial sectors.

The exhibition was a resounding success for Himel with visitors from various industries showing a keen interest in the brand’s installations and demos. The booth displayed key product offerings in low voltage power distribution, final distribution, industrial automation, energy management and home electric categories. Under wiring devices category, Himel’s booth showcased their range of products designed for diverse living spaces. Additionally, visitors explored brand’s customer project references from different segments across Middle East and Africa region.
The attractions at the Himel booth were the recently launched solar range of products and smart series for appliance automation along with live Reactive Power Compensation Control cabinet and earth leakage demo of Himel’s Residual Current Circuit Breaker. Visitors also explored brand’s Home Electric products in an immersive virtual reality game.

Himel's Global Business Head, Shrinivas Chebbi, said: "At Himel, our commitment to value engineering is at the heart of everything we do. Through our vast portfolio, we are facilitating access to affordable and reliable electrical products required for the safer infrastructure of homes, commercial spaces, and industrial facilities. We are proud to showcase our network ecosystem in the Middle East, our key region of interest, and look forward to driving progress in its development."

Himel has recently expanded its distribution and retail network multifold, creating robust ecosystem in Middle East and Africa. During the exhibition, Himel welcomed new retail channels Danube Group, one of the largest suppliers in the UAE for building materials and home interiors and Homesmiths, the leading home improvement store chain in UAE. Alongside, the brand’s global leadership team welcomed new distribution partners across the region in an agreement signing ceremony.

Vibha Thusu, Global Head of Marketing and Communication, Himel, said: "We believe in purpose-driven marketing that challenges perceived limitations of cost-efficient electrical products and enables our partners to accelerate their business growth. MEE has given us a platform to showcase our customer project references and testimonials across the region and segments where Himel has been central to astounding success. Leveraging our on-ground and digital marketing capabilities and resources, we aim to support our network in a wholesome way.”

Ms. Vibha also hosted a round table discussion on International Women’s Day, March 8th, with eminent women personalities from different sectors on fostering equity, how putting the impetus on smart decisions helps in overcoming barriers across industry setting and influencing systemic change.

During the exhibition, Himel offered exclusive sessions led by its experts to support panel building, original equipment manufacturing, electrical distribution and retail. These sessions gave participants a first-hand glimpse into brand’s Managed Channel Partner Programs, which aim to accelerate the growth through pre- and after-sales support, training, access to sales and marketing tools. At the event, Himel’s international catalog for the year 2023 was launched with elaborate details of all product ranges and the latest launches.

Mr. Onur Ural, Head of Channel Marketing & Management Himel, said: "At Himel, we believe in building strong alliances with our channel partners to provide the best possible solutions to end-customers. Our channel marketing initiatives aim to empower partners by providing them with the right tools and resources to meet the market's changing needs. By working closely with them, we deliver best-in-class products at competitive prices, thereby changing the perception that quality products only come at a higher cost."

The exhibition's success highlights the growing demand for value-engineered electrical products that meet the needs of emerging economies and fast-developing sectors.


About Himel

Himel is an award-winning global manufacturer and supplier of electric products for Low Voltage Power Distribution, Final Distribution, Power Management, Motor Control and Protection, Industrial Components, and Home Electric offers. With a footprint in 50+ countries—Himel is a leader in value-engineered electric products for residential, commercial, industrial, and utilities sectors, providing the best combination of affordable and reliable offers to meet the demand for access to safe electricity.