24 July 2016
Dubai -- Middle East consumers can now rejoice as Mi has announced that its newest smartphone device, the Mi 5 powered by Android 6.0 (Marshmallow) with a layer of MIUI 7, will be available exclusively with Etisalat. Mi 5 is already receiving rave reviews after its global launch for its technology breakthroughs in several areas to make your daily life faster, easier and more efficient. The Mi 5 is the first of its kind to use the latest generation flagship processor from Qualcomm, the Snapdragon 820, a Quad-core processor with 3GB LPDDR4 RAM. With this launch in the UAE, the consumer finally has the opportunity to buy the Mi 5, which has received accolades for its innovative design and seamless blend of style and technology.

The most eye-catching feature of the Mi 5 is its refreshing design. Mi 5 has a gorgeous premium 3D glass (or ceramic) body, curved at the edges to blend smoothly into a metal frame. Toughened with Gorilla Glass 4 for durability and strength. Mi 5 is unbelievable lightweight at 129g and fits comfortably in your hand. The 5.15" display has a screen resolution of 1080p that produces stunning images when viewed indoors, in sunlight or at night. The Mi 5 display is a visual treat no matter where you are.

With a powerful 1.8GHz Snapdragon 820 Quad-core processor on board, using the latest Adreno 530 graphics processor which is 40% faster than the previous-gen Adreno GPUs, the Mi 5 delivers smoother loading, faster responses, and more realistic graphics rendering even for the most graphics-intensive games such as Modern NOVA 3, Combat 5 & FIFA 16. Powered by a large 3000mAh battery the Mi 5 lets you watch up to 7 movies in a full charge. This is made possible by incorporating the latest battery technology that increases battery energy density. The result is a thinner, lighter battery with long lasting power.

From lens to sensor, the Mi 5 camera is filled with technology breakthroughs that will help you capture that perfect shot. Sapphire glass protects the lens against scratches and knocks. Mi 5 also has deep trench isolation (DTI) image enhancement, 4-axis Optical Image Stabilization (OIS) and a flagship image processor. Each of these create stunning images with purer colours, sharper focus and clearer details.

Khaled Elkhouly, Chief Consumer Officer Etisalat said, "Etisalat was the first to introduce Mi smart devices in the country and todays exclusive regional launch gives our customers an opportunity to experience the latest technology on the new smartphone. This is in line with Etisalat's long term commitment to bring global technology companies to the region enabling our subscribers to enjoy best-in-class performance and speeds through our 4G mobile network."

This is truly an exciting day for Mi in the Middle East, Mr. Ravi Matthew, General Manager at Mi said, "We could not be more pleased to offer this innovative device to our consumers in the region. Smartphone technology is more than just a trend it's a movement in how technology can further blend into a person's everyday life. The Mi 5 focuses on what consumers asked for in mobile technology and incorporated it in a clean and stylish package. We believe our consumers all over the Middle East will revel in the beauty of the Mi 5 and how user friendly it is right out the box."

Redmi Note3 (Rise to Power)! Mi has turned out a quality product that fits well into your lifestyle.

The elegant sheen of metal on the Redmi Note 3 not only looks beautiful, but also feels sturdy and resilient. Different sections of the back cover connect seamlessly and naturally, thanks to an improved assembly process. We've preserved the authentic texture of anodized, sandblasted metal. No additional treatments, coats or paint were used. This level of craftsmanship is one you can appreciate; the moment you hold the Redmi Note 3 in your hand.

The Redmi Note 3 is really fast. The high-performance Snapdragon 650 processor uses ARM's flagship Cortex-A72 cores to launch apps in a split-second. Its next-gen Adreno 510 graphics processor delivers a fluid gaming experience. The hexa-core processor delivers up to 1.8GHz clock speed, supports dual-channel memory and eMMC 5.0 flash. Combined with MIUI 7's system-level speed optimizations, Redmi Note 3 responds to every touch in a snap.

It takes only a glance at the display to know that it's amazing. It comes with a 5.5-inch display with a resolution of 1080p FHD and 403 PPI for utmost clarity packed with a massive 4050mAh battery that gives you peace of mind knowing that you get a full day of use.

Faster than you can say focus, Redmi Note 3 shoots with a high 16MP rear camera producing professional quality images with 0.1s Phase Detection Autofocus (PDAF) and powerful dual image signal processor.

Redmi 3 Pro (Optimization always brings surprises).

Hard to believe that the Redmi 3 Pro features a 5-inch HD 720p display and packs an Octa-core Qualcomm Snapdragon 616 processor. It has a 13-megapixel rear camera, and also supports 1080p Full-HD video recording. Combined with a 5-megapixel front-facing camera. the Redmi 3 Pro also packs a 4100mAh non-removable battery.

All of the Smartphones are 4G devices and come equipped with Dual SIM-card support.

The products will be available from 1349AED for the Mi 5, 619 AED for the Redmi Note 3, 549 AED for the Redmi 3 Pro.

About Task FZCO
TASK FZCO is a private company, based in Dubai, UAE. TASK is the official Authorized Distribution Partner for Mi covering the Middle East & North Africa region. Mi products available through traditional retail and e-commerce retail in the Middle East, bringing the highest quality, innovative Mi technologies to the discerning Middle East marketplace. In the UAE, Etisalat is the exclusive distributor.

About Xiaomi (Mi)
Mi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. Mi create remarkable hardware, software, and internet services for and with the help of their Mi fans. Mi incorporates their Mi Fans' feedback into improving the product range, which currently includes the Mi Note, Mi 4i, Redmi Series, Mi Band and other accessories. With more than 70 million handsets sold in 2015, and products launched in China, Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand.

For media assistance, please contact:
Mohammad Imtiyaaz
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© Press Release 2016