Introducing a comprehensive new way to address, combat and eliminate age spots, hyper-pigmentation and discoloration with a combination of seven breakthrough technologies to whiten and brighten skin. New! Cyber White 7 Pathways Whitening Essence includes a unique combination of light activated technologies to bring you a new level of fast performance for clearer, brighter, whiter skin.
For the first time Est?e Lauder is able to help stop damage before it even occurs with a light activated enzyme that helps switch off damaging melanin signals to help prevent the further development of discoloration, while other potent actives work to correct existing dark spots and discoloration. Additionally, skin is strengthened against the impact of environmental irritants, so skin appears clearer, brighter more translucent than before.
"With the introduction of Cyber White 7 Pathways Whitening Essence Est?e Lauder research has gone a step further, expanding our exclusive Total Whitening Network to encompass seven pathways to deliver transparent, porcelain looking skin," says Dr Daniel Maes, Vice President, Global Research and Development, Est?e Lauder. "Formulated with synergistic brightening actions this revolutionary new essence will help eliminate dark spots, dullness and discolorations quicker and more efficiently than ever before."
The latest addition to the Cyber White line, Est?e Lauder's new Cyber White 7 Pathways Whitening Essence successfully addresses seven ways to restore and maintain your skin's translucency, inner light and clarity - Restore, Correct, Calm, Prevent, Protect, Renew and Reflect. Brightening and whitening skin with cyber-speed.
1. Restore:
NEW! Light activated whitening delivers real time on-demand restoration of skin damage before darkening becomes apparent.
· Photolyase, an enzyme, works to help prevent damage caused by UV exposure before it becomes visible on the skin. This unique ingredient utilizes light to boost the whitening activity of this super-potent enzyme, helping "switch off" signals that promote melanin production.
2. Correct:
Dissolve and shatter the look of existing dark spots with cyberspeed and accuracy.
· By mimicking the naturally occurring enzyme, Melanase, Estée Lauder's proprietary (patent pending) Melanase 2XB, helps to break down the pockets of melanin, known as melanosomes, into tiny particles, so small that they are invisible to the naked eye revealing a more translucent appearance.
3. Calm:
Minimize irritation before melanin signals are sent
· Gentian extract, a strong anti-irritant, helps to calm the skin, preventing irritation from occurring and therefore reducing the production of melanin.
· A strong barrier repair complex utilizing a combination of lipids works to rebuild the skin's natural protective barrier and further defend itself against irritation from dehydration and external irritants. Skin is significantly strengthened more able to defend itself against the environment and intercept damage that may lead to the formation of dark spots and discolorations.
4. Prevent:
Immediately inhibit tyrosinase activity to avert the proliferation of melanosomes.
· RHG3 complex (Rice Bran, Hinokitol and Green Tea), one of the most powerful tyrosinase inhibitors available today, works at the heart of melanin production by preventing the release of tyrosinase and therefore the accumulation of melanosomes which can lead to the formation of dark spots. This combination is synergistic and is the most powerful tyrosinase inhibitor that Estee Lauder Research has developed to date.
5. Protect:
Strengthens skins natural defenses against the impact of external irritants
· A potent anti-oxidant blend including Mulberry, Grape, Scutellaria and Apple extract, helps to protect the skin against environmental assaults which can cause the formation of dark spots.
6. Renew:
NEW! Reveal new clarity by accelerating the elimination of dark dull cells.
· Glucosamine, a sugar derivative, helps to accelerate the elimination of dark dead skin cells on the skin's surface, revealing a new clarity.
7. Reflect:
NEW! Reflect a more transparent and youthful glow
· Light reflecting blue optics reflect light from the skin counteracting the skin's yellow 'melanin halo", immediately.
A beautifully light, luminous serum, Cyber White 7 Pathways Whitening Essence features the delicate fresh fragrance of the Cyber White collection, which was inspired by the concept of Synesthesia, where one type of stimulation evokes the sensation of another. The Cyber White fragrance contains a blend of white floral notes, including White Iris, White Rose and Muguet (Lily of the Valley), fruit accords of apple and apricot and a base of Sandalwood, mosses and musk, which together elicit association with the color white - purity, tranquility and peacefulness.
Developed specifically for Asian skin, Cyber White 7 Pathways Whitening Essence products are dermatologist and ophthalmologist-tested, and are non-acnegenic.
Directions for Use:
Apply daily AM and PM following the Cyber White Cleanser and Treatment Lotion. Follow with the Cyber White Hydra Bright Moisture Creme or Milky Lotion for day, and Overnight White Renewal Creme for night.
Cyber White 7 Pathways Whitening Essence is available from all Estée Lauder counters. Suggested retail price: AED 251.
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For more information contact:
Impact Porter Novelli
PO Box 19791
Dubai, United Arab Emirates
Contact:
Amanda Reed, Senior Account Executive
Tel: 9714 3304030 Ext: 417
Fax: 9714 3304031
E-mail: a.reed@ipn.ae
© Press Release 2007
