Partnership to strengthen ESET's presence and market share in Egypt

Dubai, UAE, June 20, 2010: ADAOX Middle East, the regional business development center of ESET NOD32 Antivirus, today announced that they have signed a retail distribution agreement with KMG Technology in Egypt further strengthening ESET's presence across the region. KMG Technology, which is a specialized IT security distributor in Egypt, will promote ESET's security solutions by providing an expert technical team to assist customers with product demonstrations, proof of concept and after sales support. The partnership will expand opportunities for ESET and enable the award-winning brand to address Egypt's burgeoning antivirus market.

"We are delighted to be appointed ESET's retail distributor in Egypt. ESET is one of the global market leaders in the area of antivirus solutions and client security, and complements KMG's security portfolio perfectly," said Mr. Amir Rafla, Managing Partner, KMG Technology. "There is an urgent need for reliable and robust security offerings in a huge market like Egypt and we believe ESET NOD32 fulfils those criteria. We plan to promote ESET through our extensive retailer base spread across the country and offer unmatched end-user support in-terms of special prices, technical advice and superior after-sales support."

"ESET NOD32 antivirus is a superior product, which offers great stability on the different complicated corporate environments.  Its features coupled with our strategies will allow it to gain ground and carve a niche in the crowded antivirus market, and help us gain market share in a short span of time," Mr. Rafla added.

KMG Technology is focused on distribution of security products in Egypt, and has plans to expand its activities to different countries in the near future. The distributor has an extensive reseller base of resellers and retailers across Egypt.

"KMG is a reputed distributor in Egypt known for its superior products, services and support. KMG's extensive reach across Egypt made them an ideal choice while selecting a partner. By signing them as our new partner, we are looking to strengthen ESET's position, market share and visibility in Egypt. We believe KMG is well equipped to manage and address customer needs and drive adoption of ESET NOD32 solutions throughout the country," said Mr. Neo Neophytou, Managing Director, ADAOX.

Apart from being the fastest growing antivirus solution in the world, ESET NOD32 leads the industry in terms of proactive detection and outperforms its competitors. It has a very small footprint needing minimal resource utilisation, taking up limited space on the user's computer and allowing for faster performance. It also manages upgrades on its own and the user has just to set and forget it. 

ESET NOD32 was recently awarded its 62nd VB100 % award from Virus Bulletin, a widely-respected independent comparative testing group. ESET was in fact the first security vendor to reach the 50-award milestone.

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About ADAOX and ESET
ADAOX Middle East is the Regional Business Development and Support Center for ESET NOD32 Security Solutions in the Middle East.

ESET, founded in 1992, is a global vendor of security software for corporate customers and households.  ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. We pioneered and continue to lead the industry in proactive threat detection.

ESET NOD32 Antivirus holds the world record for the number of Virus Bulletin "VB100 Awards," never to have missed a single "In-the-Wild" worm or virus since the inception of testing in 1998.

The company has global headquarters and research center in Bratislava, Slovakia with an extensive partner network in 180 countries. In 2008, ESET has opened a new research center in Krakow, Poland. ESET is one of the fastest-growing technology companies in the region of Europe, Middle East and Africa according to Deloitte Technology Fast 500 EMEA ranking.

Flagship products are ESET NOD32 Antivirus and ESET Smart Security. Built on the award-winning ThreatSense® engine are highly integrated security solutions trusted by more than 100 milion of users to protect their computers against a host of Internet-borne malware , such as viruses, trojans, worms, adware, spyware, phishing, rootkits and other Internet threats.

ThreatSense.Net® is ESET's in-the-cloud malware collection system utilizing data from users of ESET solutions worldwide.  This continual streaming of information provides ESET Virus Lab specialists with a real-time accurate snapshot of the nature and scope of global infiltrations. Careful analysis of the threats, attack vectors and patterns serves ESET to fine-tune all heuristic and signature updates to protect its users against tomorrow's threats.

For further information, please visit http://www.adaox.com

© Press Release 2010