12 MEA regional winners battle it out at grand finale of design championships
Beirut, 13 June 2011: The regional finals of LG Conceptualife 2011 drew to an exciting finish last night as 12 aspiring designers from the UAE, Saudi Arabia, South Africa, Turkey, Egypt and Iran, presented their vision for the future of eco-friendly kitchens and appliances to an expert panel of judges.
In its second successful year and under the theme of 'Green and Futuristic', Tolga Tekin from Turkey's Marmara University in Istanbul was awarded first place by skillfully amalgamating basic interpretations of sand and water with innovative energy solutions. In addition to winning a fully-paid one-month internship at Dubai-based design firm X-Architects, Tekin also received $5,000 in cash and an LG Optimus smartphone.
When asked how he felt, excited 22-year old Tekin said, "I still cannot believe I am holding this award - I am on top of the world and now, am even more confident that I will be a successful designer who can make a difference. I thank LG from the bottom of my heart for this opportunity and allowing me to realise my dream."
The 1st runner up was also from Turkey - Serdar Soyal from Mimar Sinan Fine Arts University in Istanbul while the second runner up prize went to Karyn Schott from Greenside Design Center in Johannesburg, South Africa. In addition to an LG Optimus smartphone, they were both awarded with $3,000 and $2,000 in cash respectively from LG.
Commenting on the high levels of creativity and talent showcased at the LG Conceptualife competition, Mr. Billy Kim, General Manager of LG Electronics HE Levant: "It was a difficult task to pick the top three designs. We had a powerhouse of talent and LG is proud to provide a forum for these gifted students to showcase their skill. Most of the designs were presented as concepts but it is only a matter of time before these futuristic green kitchen solutions are recognized and adopted. I am pleased to see how well our aspiring designers of tomorrow understand the importance of an environmentally sound kitchen design and appliances which is also one of LG's key objectives."
Each of the 12 finalists were invited to present and explain their kitchen design concepts to an expert panel who evaluated their work based on uniqueness of design and integration of innovative green features, optimum utilization of kitchen space, environmental friendliness, usage of materials and functionality. The expert panel of judges consisted of K.W. Kim, President, LG Electronics, MEA Region; Ahmed Al Ali, Founder and Executive Chairman of X-Architects and Annie Cudmore, Editor of InsideOut Magazine.
"I particularly liked Tolga Tekin's design, as it integrated technology with cutting-edge design albeit with a human touch. I felt this design was the most applicable and it would be very interesting to push this concept forward," added X-Architects Ahmed Al Ali.
"Even though the contestants were from six different countries, it was very interesting to see similar themes running through all the designs, such as indoor gardens and integrated appliances with functionality being key," commented panellist, Annie Cudmore.
LG Conceptualife was established in 2010 as an annual event to provide up and coming design students with an outlet to demonstrate their talent and harness their creativity by showcasing the future of kitchen design and appliances. Drawing hundreds of entries from across the region, the finale saw submissions narrowed to the top 12 entries.
-Ends-
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
Contact media
LG Electronics Inc.-Levant-Beirut office
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© Press Release 2011
