Enjoy a culinary tour of Singapore in the UAE

Singapore Food Festival to bring taste of the Far East to the Middle East

UAE, Sunday, 20 January, 2013: Enjoy a taste of the Far East in the UAE next month when the Singapore Food Festival arrives at LuLu Hypermarkets across the country. Taking place from 20^th February to 3^rd March, the two-week festival will serve up a smorgasbord of Singapore taste sensations, cooking demonstrations as well as daily competitions.

At the Singapore Food Festival visitors can expect to widen their culinary horizons with Singapore's fusion of Asian flavours. Famous for its cultural and culinary diversity - offering a mix of Chinese, Indian, Malay and British cuisines - Singapore flavours are as varied as they are unique.

More than 20 Singapore food and beverage companies will participate in the Singapore Food Festival, presenting a selection of authentic Singapore cuisine such as ready-to-cook sauces, oodles of noodles, traditional snacks and teas as well as signature dishes like Singapore Chilli Crab and Chicken Rice.

The Singapore Food Festival is a joint initiative of International Enterprise (IE) Singapore, the country's external trade promotion agency, the Singapore Food Manufacturers' Association (SFMA) and LuLu, one of the largest hypermarket operators in the Middle East. The event aims to introduce Singapore cuisine through its iconic dishes and food products to consumers in the UAE, one of the gastronomic capitals of the world and among the fastest-growing markets for Asian food.

"With consumers in the UAE increasingly receptive to different cuisines and tastes, Singapore has also stepped up our promotional campaign in the region. Our partnership with LuLu Hypermarkets Group allows us to present Singapore cuisine to our largest consumer audience in the region to date. We look forward to sharing with UAE residents the unique flavours of Singapore which we are so proud of," said Lester Lu, Regional Director for IE Singapore in Dubai, UAE.

On hand to show just how easy it is to cook authentic Singapore cuisine at home will be celebrity Chef Violet Oon. A distinguished chef, trusted food consultant, researcher and author, Oon is considered the darling of Singapore's food industry. Dubbed Singapore's food ambassador, she regularly travels the globe promoting Singapore cuisine on the world stage.

Dishing out a delicious and modern menu, inspired by iconic Singaporean foods, Chef Oon's Singapore Food Festival repertoire will include the famous Chilli Crab - arguably one of the country's greatest culinary inventions. This special dish has a sensuous, sweet yet savoury gravy created with a base of chilli and tomato sauces. Other dishes include: Singapore Satay, spiced meat skewers served with a velvety peanut-based sauce; Laksa, smooth rice noodles in a spicy coconut broth; and Chicken Rice, succulent bites of chicken served on fragrant rice.

Visitors to the Singapore Food Festival will also have a chance to win a host of daily prizes. Up for grabs in the main prize draw are three pairs of two-night holidays to Singapore, inclusive of return flights and a stay at Resorts World Sentosa.

With fabulous food, traditional Singapore entertainment, interactive cooking demonstrations and amazing prizes, the Singapore Food Festival promises to be a fun day out for foodies and families. Mark the calendar as this is one culinary destination not to be missed.

The Singapore Food Festival takes place from 20th February to 3rd March at various LuLu Hypermarkets across the UAE.

About International Enterprise Singapore
International Enterprise (IE) Singapore is the government agency driving Singapore's external economy. For the past 30 years, we have been spearheading the overseas growth of Singapore-based companies and promoting international trade. Our vision is a thriving business hub in Singapore with Globally Competitive Companies (GCCs) and leading international traders.

IE Singapore attracts global commodities traders to establish their home base in Singapore. Today, Singapore is a thriving trading hub for the energy, agri-commodities and metals & minerals trading clusters.

Through our Global Company Partnership, we work with Singapore-based companies to customise total solutions in capability building, market access and financing for their internationalisation.

Our global network of overseas centres in over 35 locations provides the necessary connections in many developed and emerging markets.

Visit www.iesingapore.com for more information.

Issued by Mojo PR on behalf of IE Singapore. For media enquiries, please contact:
Soraya Darghous
Mojo PR
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