Company geared to emerge as a leading player in the region's call centre marketplace

Dubai, June 24, 2007: Emirates Marketing & Promotions (EMP), a subsidiary of Emirates Post, has been awarded the international standard ISO 9001:2000 certification for its Call Centre operations.

EMP operates call centers, manages UAE's largest database and provides a host of direct mail marketing services to leading corporates and government agencies across the UAE.

"The ISO 9001:2000 certification crowns months of hard work by the EMP team in raising the standards to global benchmarks," said Mr. Abdullah Al Daboos, Director General, Emirates Post. "The customers can now rest assured that EMP can deliver world-class services. The recognition will spur our other subsidiaries to follow EMP's example and double their efforts to achieve higher quality standards."

Mr. Ahmad Tahlak, CEO of EMP, said, "As a provider of complete turnkey solutions for all marketing needs, EMP is proud of this achievement. The certification represents recognition of the highest level of customer service and quality standards across all customer touch points. The ISO 9001 200 certification will enable EMP to move forward on the quality pathway and boost customer confidence in our offering."

"The certification is the result of successful development of the Call Center Quality Management System, as well as implementation of all the standard requirements throughout the various activities and processes. Getting the ISO certification is a triumph for the company's continuous efforts to enhance and improve its services," said Mr. Mohammad Kamal, Assistant CEO Commercial Operations and Call Centre.

With the Quality Management System operating at the Call Center, EMP has succeeded in drastically reducing the number of customer complaints. At the same time, an efficient customer complaint system has been developed to deal with complaints.

The EMP Call Center has realized several benefits from implementing the ISO 9001:2000 requirements. It can now control internal activities effectively and monitor customer service levels more efficiently, maintain and consolidate integrated work relationships across teams.

EMP has drawn up an ambitious strategy to emerge as a leading player in the region's growing call centre market place, by serving as an integrated platform providing the most sophisticated technology-enabled call centre environment, highly skilled, trained and multilingual work force and established business processes certified to the global quality standards.  

EMP will open another dedicated call centre in downtown Dubai with a capacity of over 65 seats within the next three months. In 2008, EMP will launch a state-of-the-art double-decker call centre in the Group's headquarters building in Ramoul, near Dubai Airport.  With over 250 seats, it will be one of the most sophisticated call centers in the region.

-Ends- 

About Emirates Post
Emirates Post is a highly innovative and diversified postal corporation providing postal and non-postal services through a network of 84 post offices and over 400 postal agencies. Its subsidiary companies deliver a wide range of non-postal services. The diversified offering includes courier services, government services, banking, utility bill payment, direct marketing, promotions, mail fulfillment and remittances. Emirates Post is set to enter new business areas, either through mergers or acquisitions. The corporation aims to be active in financial services, logistics, cargo and many other fields in the near future.

Emirates Marketing & Promotions
Emirates Marketing & Promotions (EMP), a subsidiary of Emirates Post, provides state of the art and integrated solutions in direct marketing and promotions. The core activities of EMP are an integrated approach to direct marketing, distribution of messages through P.O. Boxes, promotional postmarks for corporate clients, call centre management for companies as well as sales promotions. EMP is driven by Emirates Post's following core strengths: a database of 2.8 million individuals and companies; internal validation to ensure accuracy and minimize RTS; customized lists based on demographic profile; vast experience in mailing business and ability to provide turnkey solutions involving targeted list, printing, packaging and mailing. EMP assists companies conduct promotional programs in the UAE, allowing them to its network of 75 post-offices to conduct promotions.

For further information, please contact:
Anthony Francis
(Corporate Communications Department).
Tel: 2031420, Fax: 2031 372.
Mobile: 4571624.
Email: anthonyfr@emiratespost.ae

© Press Release 2007