Awarded 'Best New Card' and 'Best Customer Engagement Programme'
Dubai - Emirates NBD, a leading bank in the region, announced todaythat it won two prestigious awards at the Smart Cards& Payments Middle East, which was organised as part of Cards and Payments Middle East, the region's premium event for payment cards. The awards recognise outstanding product innovation by banks, telecom companies and other financial institutions across the Middle East.
At the awards ceremony, Emirates NBD won the 'Best New Card' accolade in recognition of the success of theEmirates NBD Manchester United CreditCard, which is one of the fastest growing new card products in the region today. The bank also walked away with the 'Best Customer Engagement Programme' award for Bon Appétit, a flagship dining programme for Emirates NBD cardholders.
R. Sivaram, Head of Retail Assets and Cards Business, Emirates NBD, who received the award on behalf of the bank, said: "Barely a month since the last award for the Manchester United Card programme, we are pleased to pick up yet another recognition for this product. The Emirates NBDManchester United Credit Card provides customers with the chance to win once in a lifetime experiences, and this award is a reflection of the huge success witnessed by the product."
"Similarly, our Bon Appétit programme provides customers with attractive dining discounts and other benefits through innovative tie ups with our growing list of restaurant partners. We are delighted to be recognised as the best programme for customer engagement across banks and financial institutions in the Middle East."
The Emirates NBD Manchester United Credit Card, with over 25,000 customers, has been the most successful and fastest growing new product in the region. Interestingly, this is the fourth award won by the Manchester United Card programme since the launch in September 2013. The card comes with a host of money-can't-buy experiences, including a chance to win VIP trips to Old Trafford to watch Manchester United play. Customers also earn 'Red Points' as rewards for their retail spend on the card, which can be redeemed for exclusive Manchester United merchandise.
The flagship dining programme, Bon Appétit, was introduced in 2011. From just 150 locations in the UAE, today Bon Appétit has developed into the most compelling programme which offers cardholders discounts at over 1,800restaurantsacross the UAE, Middle East and Europe.
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About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 31st March 2014, total assets were AED 347.1 billion, (equivalent to USD 94.5 billion).The Group has a leading retail banking franchise in the UAE, with more than 220 branches and over 887 ATMs and CDMs in the UAE and overseas. It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and representative offices in India, China and Indonesia.
The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
For more information please visit: www.emiratesnbd.com
For further information, please contact:
Ajith Henry
Communications - Group Marketing, Emirates NBD
Tel: 971-4-3874422
Mob: 971 55 6612391
Email: AjithH@emiratesnbd.com
Sudha Chandran | Hiba Moussa
ASDA'A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: sudha.chandran@bm.com | hiba.moussa@bm.com
© Press Release 2014
