Weekend campaigns to offer guidance on personal finance solutions

Abu Dhabi, April 14, 2010: Emirates NBD, the largest banking group in the Middle East by asset size, announced today that it will extend the reach of its consumer finance products and solutions to existing and potential customers in Abu Dhabi and Al Ain through weekend campaigns at Al Khalidiah Mall.

A special kiosk set up at the mall will showcase the bank's wide range of consumer finance solutions and provide customers with expert advice on personal finance. The campaign, which is set to run from April 15-17, 2010 at Al khalidiah Mall is in line with the bank's continuing effort to extend its services in Abu Dhabi and Al Ain. Emirates NBD currently, has 13 branches and 48 ATMs and CDMs that are operational in the two jurisdictions.

"We look forward to interacting with Abu Dhabi residents and assisting them in identifying the appropriate personal finance products for their specific needs, specially given the sustained economic growth in the UAE capital in recent months," said Abdulelah AlKindy, Head of Retail Banking, Abu Dhabi Region, Retail Banking, Emirates NBD.

Emirates NBD financial advisors will be on hand at the mall-based kiosk to highlight the bank's products that are tailored to meet the needs of the Abu Dhabi residents. The bank will also showcase its wide range of consumer finance products, including customised loans for UAE Nationals, Borrow Wisely personal loans, Auto Loans with unique features and its Sharia-compliant insurance products, Takaful and Savings.  

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About Emirates NBD Group:
Emirates NBD Group (DFM: Emirates NBD) is the biggest banking group in the Middle East by assets. At 31st of December, 2009, total assets were AED 281.6 billion and a market share of 20.5%.

The Group has a leading retail banking franchise in the UAE, with 132 branches, 705 ATMs and CDMs. It is a major player in the UAE corporate banking arena, with a market share of almost a fifth of corporate loans.  It also has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. 

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore. For more information, please visit: www.emiratesnbd.com

For further information, please contact:
Hassan Al Khuwaildi
Public Relations Officer
Group Business Marketing 
Emirates NBD
Tel: 971-4-2092263
Fax: 971-4-2329147
Email: HassanAl@emiratesnbd.com

Parisa Ansarian / Sudha Chandran
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
Email: p.ansarian@asdaa.com / s.chandran@asdaa.com

© Press Release 2010