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· Agreement solidifies Emirates NBD's strategic, long-term commitment to people with disabilities through financial inclusion
· Supports Government of Dubai's 'My Community' initiative to transform Dubai to a disability-friendly city by 2020
Dubai - Emirates NBD, one of the leading banks in the region, has signed an agreement with the Community Development Authority (CDA) to solidify its strategic, long-term commitment to people with disabilities in line with the Government of Dubai's 'My Community' vision to transform Dubai into a disability-friendly city by 2020.
Through the partnership, the bank's #TogetherLimitless platform will seek to create a financially inclusive community for people with disabilities in the UAE. As a first step, Emirates NBD will be offering all Sanad card holders1 (privilege access card developed by CDA for people with disabilities) the 'Beyond from Personal Banking' package, exempt of minimum salary. Account holders can benefit from the preferential transaction rates, insurance premium waivers and lifestyle rewards that are featured in the package.
Commenting on the partnership, Husam Al Sayed, Group Chief Human Resource Officer at Emirates NBD said: "As a homegrown organisation, Emirates NBD strongly believes that our action-oriented commitment to supporting people with disabilities is a duty and privilege, and we feel that synergising the resources and knowledge of both the public and private sector will result in a sustainable long-term improvement in the integration of people with disabilities into the community."
Suvo Sarkar, Senior Executive Vice President & Group Head - Retail Banking and Wealth Management, Emirates NBD added: "It is a privilege for us to sign an agreement with the CDA on behalf of Emirates NBD. We are incredibly proud to offer our high-value Beyond from Personal Banking proposition to all Sanad cardholders as a step towards financial inclusion for people with disabilities in the UAE. We are very certain that they will gain numerous financial benefits from the package. Going forward, we will remain committed to understanding the banking needs of people with disabilities and seek to attain their complete financial inclusion in all our banking products and services."
The agreement is part of a series of initiatives launched under that bank's #TogetherLimitless platform, launched in 2015, that aims to offer solutions to the issues faced by people with disabilities. These include: Adaption of branches to be more accessible to people with disabilities; Workplace Inclusion - an initiative to recognise talent, hire and train more people with disabilities; and a long-term partnership with Manzil's PRIDE (People Receiving Independence and Dignity through Empowerment). Further information on these programmes can be found on the platform's microsite, emiratesnbd.com/togetherlimitless.
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1Editor's Note: The Sanad Card, developed by the CDA, is a smart privilege card that offers customised products and specialised services to all registered Emiratis with disabilities across the UAE as well as Dubai residents with disabilities.
About Emirates NBD:
Emirates NBD is a leading banking Group in the region. As at 31st March 2016, total assets were AED 414.5 Billion, (equivalent to approx. USD 112.6 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 87 per cent of all financial transactions and requests conducted outside of its branches. The bank currently has more than 220 branches and over 960 ATMs and CDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 25 in the 'Power 100 Social Media Rankings', compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia.
The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
For more information, please visit: www.emiratesnbd.com
For further information, please contact:
Ibrahim Sowaidan
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com
Tricia Kaul | Shaleen Sukthankar
ASDA'A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com | shaleen.sukthankar@bm.com
© Press Release 2016
