Emirates NBD Launches the Groundbreaking Emirates Bank Skywards Visa Credit Card

United Arab Emirates, Dubai, 8 June 2009 - Emirates NBD, the largest banking group in the region in terms of assets already has a series of firsts to its name when it comes to introducing innovative products and services designed to make life easier for its customers. Today, in partnership with Emirates Skywards and VISA Inc., Emirates NBD launched the Emirates Bank Skywards Infinite & Platinum Credit Card.

The Emirates Bank Skywards Credit Card is another strategic partnership that the Bank has entered into with market leaders that puts the need of our affluent customers above all else," said Mr. Jamal Bin Ghalaita, Group Deputy CEO, Emirates NBD. "The unveiling of this strategic co-branded Card with Emirates & Skywards is part of our continued efforts to provide innovative products and services to consumers and we are confident that this Card will best meet the needs of the travelers and bring greater value to them," .

The Emirates Bank Skywards Infinite Credit card offers unsurpassed value - 75,000 Introductory Bonus Miles, ability to earn up to 3 Skywards Miles for every USD 1 spent on the card behind a first of its kind Express Miles program, complimentary Skywards Silver Membership bringing with it a host of privileges like priority check in, additional baggage allowances & higher tier miles and a complimentary 2 Nights/3 Days holiday in partnership with Marriott Properties. Other value added services include automatic and free SMS alerts to provide enhanced security, airport lounge access, concierge service, complimentary rounds of golf, emergency road assistance, travel insurance etc.

The Emirates Bank Skywards Infinite Card is truly the best and most value packed Credit Card in the market. The Card has a contemporary, sleek design and carries the image of the newly introduced Emirates Airbus 380.

This Card is also available in a Platinum variant which rewards the customer with 1.5 Skywards Miles for every USD 1 spent in addition to 25,000 Introductory Bonus Miles.

"We are proud to partner with Emirates NBD in launching an up market credit-travel card that perfectly matches our premium positioning, while addressing the needs of Emirates frequent flyers and discerning travelers. With its unique benefits and exclusive travel privileges, the Emirates Bank Skywards Infinite and Platinum Credit Card is set to be the perfect travel companion for cardholders," said Brian LaBelle, Senior Vice President, Skywards.

"By combining our tailored payment products with Emirates NBD and Emirates Airline's ability to provide distinct added-value options, the unique Skywards Emirates NBD credit card enables cardholders to enjoy the convenience and security of VISA card combined with the opportunity to earn Skywards Miles. Today's ceremony is another example of VISA Inc. working for the benefit of its cardholders," said Kamran Siddique, VISA Inc. General Manager for the MENA region.

The combination of Skywards Miles, global acceptance, complimentary holiday and travel benefits clearly positions the card as a 'must have' for credit card customers and especially frequent travelers. With such a powerful offer, the launch of the Emirates Bank Skywards Credit card is TOO BIG TO MISS!

Customers can apply to the Emirates Bank Skywards credit card by sending an SMS to 4456 with the word BIG, or by calling 04- 316 0202.

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