New Cockpit Application offers 360 degree customer profile view, combined with data-driven insights

End to end straight-through-processing of transactions to save millions of dirhams in recurring costs

Instant transactions enabled via special tablets equipped to accept biometric digital signatures

Dubai, 5 February, 2017: Emirates NBD, a leading bank in the region, has announced that it is transforming the branch experience with the roll out of ‘Cockpit Application’, a new user-friendly Customer Relationship Management (CRM) system for front line staff, in addition to the introduction of biometric digital signature and straight-through processing of digital forms.

15 Emirates NBD branches across the UAE have already been equipped with these digital capabilities for select transactions, with a plan to incorporate all branches in the UAE in the next few months, adding in new automated services and transactions to the programme.

Commenting on the transition, Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD said: “In keeping with our commitment to be the first to offer our customers the most advanced retail banking solutions, we have leveraged digital innovation to create a superior branch experience. Smart, paperless and Straight-Through-Processing are quicker and more efficient, and result in a hassle-free banking experience. We expect this transformation to result in much shorter queues and faster transaction times, and an environmentally-friendly branch model, that will garner a highly favourable response from our customers.”

The Cockpit Application connects 14 different systems within Emirates NBD as a single entry point, offering branch staff a 360 degree view on a customer’s profile including segment, product holdings, personal details, next best offer and other big-data driven insights.  The application empowers staff to assist customers quickly and efficiently as it flags details including Know Your Customer (KYC) alerts on missing documents, opened service requests and complaints, personalised offers, digital banking subscription and activity status and much more in a single dashboard.  As part of the overall branch experience transformation, the Cockpit Application enables branch staff to retrieve existing documents, to avoid the hassle of having to resubmit them. The bank estimates that the automation of service requests will result in reduction of millions of paper forms and savings of millions of dirhams in recurring costs every year.

In addition, Emirates NBD has implemented instant digital transactions via special tablets equipped to accept biometric digital signatures that are unique to each customer based on high precision technology. The system identifies customers through their Emirates Identity Authority Cards (EIDA) and enables the branch staff to seamlessly and instantly update a customer’s personal details such as EIDA, Passport, Visa, FATCA, trade license or contact details.  

Ali Sajwani, Group Chief Information Officer (CIO), Emirates NBD, added, “this initiative brings physical and digital banking closer than ever before from a customer experience perspective.  It simplifies and further improves customer service, while supporting sales and advice activity with relevant data driven information. As a leader in digital banking, we innovate both at the front and back end, so as to automate our processes and operations resulting in a faster and seamless banking experience for our customers. In the near future, customers will only need to carry their Emirates ID, and our staff will only operate this cockpit application and accept digital signatures. This effectively means the beginning of a new paradigm in banking”

This launch of the Cockpit Application follows Emirates NBD’s announcement last year of a dedicated tablet banking app - the time saving app - created for its digital service ambassadors, who are especially trained staff deployed in the branches to help customers manage their queries and speed up their requests.

This initiative is part of Emirates NBD’s AED 500 million investment toward digital innovation and multichannel transformation of its processes, products and services. The bank is the only one in the MENA region to offer ‘Mobile Queuing Ticket’ service, enabling customers to obtain a queuing ticket for their branch transactions via the mobile app, even before reaching a branch, thus reducing the waiting time at the branch.

About Emirates NBD:
Emirates NBD is a leading banking Group in the region. As at 31st December 2016, total assets were AED 448 Billion, (equivalent to approx. USD 122 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank currently has 219 branches and 1012 ATMs and CDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. 

For more information, please visit: www.emiratesnbd.com 

For further information on Emirates NBD, please contact: 
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul | Shaleen Sukthankar
ASDA’A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com | shaleen.sukthankar@bm.com

© Press Release 2017