Customers in the Emirate of Abu Dhabi can now purchase a new Mercedes-Benz car directly from the comfort of their own home using the newly launched eCommerce website by Emirates Motor Company (EMC).

The website allows EMC, the authorized general distributor for Mercedes-Benz in the Emirate of Abu Dhabi, to strengthen its relationships with clients by allowing them to schedule test drives, reserve and purchase vehicles and much more around the clock and at the touch of a button.

The innovative digital platform offers new and returning customers a seamless and fully intuitive online experience with instant access to the full range of Mercedes-Benz models.

Expertly designed to make the entire car search and purchase journey as simple as possible, the website addresses the current shift towards online experiences while also bridging the gap between digital and offline services.

Users can now explore EMC’s full inventory of vehicle stock and reserve models out of operating hours while also shopping for the full choice of add-on and accessories packages available.

Mohammad Ghazi Al Momani, General Manager at Emirates Motor Company said: “The launch of the new EMC eCommerce website represents a major step forward in the digital evolution of our service offering, making it easier than ever for our customers right across the emirate to purchase a new Mercedes-Benz.”

The newly launched platform is part of Mercedes-Benz’s Best Customer Experience 4.0 goals, which aims to secure 25 per cent of global sales through online platforms by 2025.

Mercedes-Benz now provides a seamless customer-only digital service, from purchase to delivery, while also enhancing the physical experience available at its showrooms.

The site’s online store function allows potential customers access to the real-time stock offering at dealerships, to review promotional offers and submit car orders as well as the option to reserve vehicles instantly.

Direct customer contact services, such as online live chat, offer swift communication with EMC and easy scheduling of test drive appointments and vehicle handover dates among a range of essential key tasks.

As part of ongoing digitalization efforts, EMC is continuously improving the platform further and will be adding more services to enhance the customer experience.


Khalil Dagher
Account Manager
Performance Communications
Phone: +971 (0)52 882 1589 

About Emirates Motor Company 

As the flagship company of ALFAHIM Group, Emirates Motor Company (EMC) – Mercedes-Benz General Authorised Distributor in the Emirate of Abu Dhabi since 1962, symbolises the phenomenal growth and success the group has achieved.

In true Mercedes-Benz tradition, EMC continuously strives for customer satisfaction and excellence. EMC markets, distributes and services Mercedes-Benz vehicles, from luxury saloons through EMC Passenger Cars to the largest trucks from EMC Commercial Vehicles, providing quality service by certified experts. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops.

About ALFAHIM Group 

ALFAHIM Group is one of the UAE’s most successful family businesses. Based in Abu Dhabi, the conglomerate has played an intrinsic role in the development of the country’s progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries. Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the group is a key contributor to Abu Dhabi’s Economic Vision 2030 leading to a more sustainable and diversified economy.

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