Two residential towers of 39 and 21 storeys; linked by podium featuring an infinity pool

Emaar to launch 'BLVD Crescent' simultaneously in Dubai, Abu Dhabi, Almaty, and Shanghai

Online registration to commence on March 19, 2014 at 10am at www.emaar.com; sales to be held on March 22

Dubai, UAE; March 17, 2014

Emaar Properties PJSC has unveiled luxury apartments in 'BLVD Crescent,' the newest stylish and contemporary residential development in the heart of Downtown Dubai. 'BLVD Crescent' features two towers of 39 and 21 storeys, connected by a podium with an infinity pool that opens to expansive views of the city.

With over 300 residential units, 'BLVD Crescent' will open to views of Mohammed Bin Rashid Boulevard, Burj Khalifa, the world's tallest building, The Dubai Fountain, the world's tallest performing fountain, and is in close proximity to the city's newest cultural destination, The Opera District. It will have immaculately landscaped parks, open green spaces, and water features cascading down the façade of the retail podium.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "Downtown Dubai is already home to some of the world's most spectacularly designed residences and commercial towers, and 'BLVD Crescent' will raise the benchmark on design, architecture, and engineering."

Arif Amiri, Chief Commercial Officer, Emaar Properties PJSC, said: "Downtown Dubai, has today become one of the most sought-after destinations in Dubai for residential property by investors from around the world. 'BLVD Crescent' raises the bar for residents, who will become part of a vibrant lifestyle development."

Emaar will launch 'BLVD Crescent' simultaneously in four cities - Dubai, Abu Dhabi, Almaty and Shanghai. Online registration will commence on March 19, 2014, at 10am, at www.emaar.com.

Sales will be held on March 22 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai; and at the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am. In Almaty, sales will be held at 12pm at Intercontinental on 181 Zheltoksan Street; and in Shanghai, at 2pm at The Longemont Hotel, 1116 West Yan An Road, in the Changning District.

For more details on 'BLVD Crescent,' please contact +9714 366 1688 (International) or 800 36227 (UAE), or email globalsales@emaar.ae.

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at www.emaar.com. Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.

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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world's largest real estate companies, Emaar has total assets of over US$ 17 billion, and a land bank of more than 220 million sq m in key international markets.

With a proven track-record in delivery, Emaar has handed over 37,350 residential units in Dubai and other global markets since 2001. Emaar has over 690,000 sq m of recurring revenue generating assets, and 12 hotels and resorts, with over 1,900 rooms. Today, over 55 per cent of the company's revenues come from its shopping malls & retail and hospitality & leisure subsidiaries and international operations.

Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are among Emaar's trophy developments. www.emaar.com

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
+9714 4507 60
Kelly.home@bm.com / Nivine.william@bm.com

© Press Release 2014