Directly connected to the Dubai Metro - offering key accessibility benefits across the city

Lifestyle-defining serviced homes directly connected to The Dubai Mall via a tram service

Sleek, modern commercial spaces in prime location

Linked to an 18-storey hotel with an array of lifestyle amenities

Dubai, UAE; April 17, 2008: Emaar Properties is unveiling a unique residential and commercial project, Burj Place, within Downtown Burj Dubai, the new centre of the city. Offering unparalleled and efficient connectivity in a centralised location, Burj Place is directly linked to Dubai Metro and Burj Dubai Tram. The 55-storey, two-tower Burj Place ingeniously integrates residential and commercial with retail, recreational and leisure spaces. It is an intelligent building where you can live, work and play.

Potential home-owners of Burj Place will be able to choose from spacious studios and one- or two-bedroom serviced apartments that range in size from 574 sq ft to 1,253 sq ft, making Burj Place a definitive choice for modern living. Sleek commercial spaces will offer the best in state-of-the-art amenities, with unit sizes ranging from 3,837 sq ft to 7,027 sq ft.

Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: "At Burj Place, Emaar invites its customers to be connected to Downtown Burj Dubai and Dubai, to their network and their business. Burj Place, the new addition to the Downtown Burj Dubai, is the address of prestige and status. It is a place with location, variety and style - offering a unique investment opportunity."

He added: "Designed by internationally renowned architects, Burj Place has stand-out, architectural features and rich interiors with high-tech fittings. Residents have access to a diverse array of amenities, including a tennis court and a landscaped pool deck along with health & fitness facilities, retail outlets and a state-of-the-art business centre, complemented by efficient connection to The Dubai Mall, Souk Al Bahar and several world-class hotels."  

Burj Place celebrates modern living with several lifestyle amenities. The podium tower that connects the two Burj Place towers will feature retail stores and restaurants & cafes. Boutique shops and cafes will be located within walking distance from Burj Place and Burj Dubai Boulevard.

Burj Place residential and commercial units will open for sale on April 19, 2008, at the Downtown Burj Dubai sales centre, with several financial institutions offering easy finance. Potential home-owners can visit the Downtown Burj Dubai sales centre or call toll-free 800-EMAAR (800-36227) for more details.

Downtown Burj Dubai, the AED 73 billion (US$20 billion) flagship mega-project of Emaar, described as the 'most prestigious square kilometre on Earth,' is already vibrant with community life, and has become one of the most sought after destinations of Dubai's bustling city. Homes at The Residences and The Old Town, two residential projects, have been handed over to customers. Three hotels - Al Manzil, Qamardeen and The Palace, The Old Town, and Souk Al Bahar, a modern shopping mall featuring Arabesque architectural elements, have opened.

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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.

Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.

An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations                                
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 334 4550;
Fax: (+971 4) 3344 556  
E-mail: k.home@asdaa.com, n.william@asdaa.com

© Press Release 2008