• 555 luxury villas located in Buyukcekmece
• Architectural influences of Tuscany region
• Amlak to offer easy home finance options
• Pre-registration on May 28 and 29
• Emaar to invest up to US$10 billion in Turkey in the next 5 years
Dubai, UAE - Emaar Turkey, the country-subsidiary of Emaar Properties, is unveiling its pioneering residential master-planned project, Tuscan Valley Houses, at a special preview and country seminar in Dubai. A preview of the project located in Buyukcekmece will be made at the event to be held at The Old Town Sales Centre on May 28 and 29, 2007. Amlak Finance is offering easy home finance options to investors.
Following a seminar on property investments in Turkey by Pricewaterhouse Cooper on May 28 from 10am to 1pm, pre-registration will be held from 2pm to 6pm, and from 10am to 4pm on May 29.
The US$700 million Tuscan Valley Houses marks Emaar's entry into the promising Turkish market, and will replicate the concept of luxury, master-planned residences Emaar has developed in Dubai. Buyukcekmece is one of the fastest growing and much-sought after residential locations near Istanbul, and Tuscan Valley Homes will drive the property market through its collection of 555 luxury villas.
"Turkey is one of the promising markets with a strong growth potential, especially driven by the tourism sector," said Dr Nader Mohammed, Regional Managing Director, Emaar International. "Emaar will invest a further US$5-10 billion in the next five years in Turkey, to drive our expansion plans for the country. Tuscan Valley Homes demonstrates our commitment to the Turkish market in strengthening the country's economy by offering a viable investment option in luxury property, which will in turn build tourism growth."
He added: "Dubai has a strong Turkish community and by inaugurating the sales registration in Dubai, we are offering them the privilege of the first purchase option. The seminar on buying homes in Turkey will be an added incentive for international investors to gain a better insight into the residential property market of the country."
Mr Ozan Balaban, General Manager, Emaar Turkey, said: "Tuscan Valley Houses will recreate the global luxury standards set by Emaar at its developments in 15 other countries. Through our special preview in Dubai, we want to attract the Turkish community in Dubai as well as international investors to a fast-growing economy."
He added: "Despite the large area of the project, we are limiting the number of villas to 555 and devoting large spaces for natural landscaping to maintain exclusivity and minimising population density."
Designed by JZMK of California and AE Mimarlik of Istanbul, Tuscan Valley Houses takes its architectural influences from the Tuscany region. The project will sprawl over 1.4 million sq metres of land, making it one of the largest private sector residential projects in Istanbul. The villas will be built in nine models with construction work to be completed in four phases.
The villas vary in size from 384 to 940 sq m and offers spectacular views of the Sea of Marmara and the Buyukcekmece Lake. Tuscan Valley Houses are easily accessible from the Ataturk International Airport and is less than an hour away from the Istanbul city center.
The project will be marked by lush green landscapes, pedestrian walkways, jogging courses, swimming pools, and two recreation centres featuring basketball and squash courts. Residents can enjoy world-class living in pristine surroundings, with cool ambient temperatures, away from the bustle of the city.
As a self-sustained neighbourhood, Tuscan Valley Houses will also have a vibrant community centre, health and fitness facilities, retail outlets, entertainment options, a Tuscan Street dedicated to restaurants and cafes, child care centre, and other amenities that add value to the lifestyle of residents. Twenty-four hour security and maintenance, and home delivery from the neighbouring supermarket will be added conveniences.
Models of the Tuscan Valley homes will also be open for public preview at Emaar Turkey's Sales Office soon. Potential investors in the UAE can call 800 Emaar (36227) for more details.
Emaar's expansion into Turkey is in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation. Emaar already has a significant presence in 16 countries in the Middle East and North Africa region, the USA, Europe, Indian Subcontinent and South Asia.
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About Emaar Properties PJSC
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani resorts and hotels world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.alasaad@asdaa.com
© Press Release 2007
