Emaar Turkey launches sale of fully-furnished serviced homes, 'The Address Residences Emaar Square, Istanbul'

Potential customers can pre-register on www.emaar.com starting March 6, from 10am for the launch taking place in Dubai on March 9
Located in the heart of Emaar Square in Çamlıca, the new integrated development by Emaar Turkey
Customers can choose from 1 to 3-bedroom homes and 4-bedroom penthouses

Residents will be in close proximity to a world-class mall, offices and a luxury Address hotel

Dubai, UAE; March 3, 2013: Emaar Turkey, the wholly-owned subsidiary of global property developer Emaar Properties PJSC, will mark the GCC-sale of fully-furnished, luxury serviced 5-star residences in its flagship integrated community development, Emaar Square located in Istanbul, from March 9, 2013 in Dubai, with online registration opening on March 6. An opportunity for GCC nationals to invest directly in Turkey, The Address Residences Emaar Square, Istanbul is a premium component of Emaar Turkey's second masterplanned development in the country, located in Çamlıca, spanning 66,000 square metres.

Defining a new benchmark in the serviced residences sector of Turkey, The Address Residences Emaar Square, Istanbul will be managed by The Address Hotels + Resorts, the flagship hotel group owned and operated by Emaar. The exclusive serviced residence development will feature only 73 homes. Customers can choose from 1 to 3-bedroom apartments, ranging from 83 to 187 sq m in area, and 4-bedroom penthouses of up to 374 sq m.

Emaar Square will comprise, in all, over 1,000 luxury homes; The Address Hotel - a 180 room five star premium property; and a shopping mall, envisaged as one of the largest in Turkey. The mall will feature a family entertainment centre, ice skating rink and megaplex. The development also includes 40,000 square metres of office space, accommodating around 4,000 professionals. The Address Residences Emaar Square, Istanbul is conveniently located in walking distance from the vibrant heart of Emaar Square, in close proximity to all these diverse components.

Mohamed Alabbar, Chairman of Emaar Properties, said: "Emaar Square in Turkey is one of our prestigious developments that brings a new dimension to modern lifestyles in the country. Having established our credentials in world-class project development and delivery with our flagship Tuscan Valley Houses, Emaar Square highlights our approach to create thriving integrated communities.

"The Address Residences Emaar Square, Istanbul marks the launch of our first serviced residences in Turkey. With tourism, investment and business links between the GCC and Turkey gaining momentum, and plans ongoing to double trade between these two compelling economic blocs, our luxury residences will serve as ideal second homes for visitors from the region."

With increasing demand for Emaar's projects in Dubai from the GCC, regional investors can now leverage the opportunity to be part of the world-class lifestyle offered by the company by investing directly in Emaar Turkey's newest project.

Residents at The Address Residences Emaar Square, Istanbul can enjoy a wide array of amenities including concierge and reception services, an advanced fitness centre and spa pool, cafes, and underground parking and storage. All homes also reflect the environment-friendly development approach of Emaar Square, with materials, electrical and mechanical instalments chosen in line with the Leadership in Energy & Environmental Design (LEED) criteria developed by the US Green Building Council.

Upholding the design and finishing standards that are associated with Emaar's projects, the project is scheduled for completion in 2015.

Built in one of the prime areas in the centre of the city and located on the main arteries and link roads, very close to Bağdat Avenue, the Bosphorus and the bridges, Emaar Square is only 4 kilometres from Bağdat Avenue, 5.5 kilometres from Kadıköy, 7 kilometres from the Bosphorus Bridge, 11 kilometres from Taksim, 25 kilometres from Sabiha Gökçen Airport and 900 metres from the nearest metro station.

With the GCC region emerging as one of the fastest growing tourism feeder markets for Turkey, reporting a growth of over 370 percent tourist arrivals from the UAE and over 600 percent from Qatar, The Address Residences Emaar Square, Istanbul offers a strong investment proposition for investors from the region.

Potential customers can pre-register from 10am, UAE time, on March 6, 2013, at www.emaar.com. The sale will take place on a first registered, first served basis on March 9 at the Emaar Sales Centre in Emaar Square, Downtown Dubai. Potential investors can also call toll-free 800 EMAAR (36227) or +9714 3661688 or log on to: www.emaarsquare.com.tr for more details.

Turkey is one of the key international markets of Emaar, where the company has handed over homes in its first integrated community, Tuscan Valley Houses. Now a fully established community, the homes are inspired by the Tuscan architectural style, and enriched with magnificent views of Büyükçekmece Lake and Marmara Sea.

The second phase of Tuscan Valley Houses is being rolled out, and will feature villas, smaller-sized twin villas, villa suites and apartments. The Tuscan Shopping Arcade is also part of the completed second phase with 25 stores and approximately 3,700 square meters of rentable commercial space.

Emaar Turkey has already received several prestigious awards including 'World's Best Mixed Use Architecture' at the International Property Awards 2012 and at 'Best Mixed-use Architecture, Europe' and 'Best Mixed-use Architecture, Turkey' at the European Property Awards 2012.

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key emerging markets in the Middle East, North Africa and Asia. In addition to building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are some of Emaar's trophy developments.

Apart from an ongoing 1 million sq ft expansion to The Dubai Mall, Emaar is also redefining the cultural scene of the city with Dubai Modern Art Museum & Opera House District in Downtown Dubai, to feature the city's first opera house and several design galleries.

The company is also partnering in implementing Mohammed Bin Rashid City, a new city within Dubai, announced recently by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. Among the various components of the new development is the Cultural Crossing, connecting Mohamed Bin Rashid City with Downtown Dubai, which is envisaged to be the largest area for arts in the region.

Emaar has launched a new wholly-owned subsidiary, Dawahi Development, a next-generation developer of 'value housing' projects within full-service community developments. Dawahi Development will develop 'value homes' at attractive price points in key emerging markets across the Middle East & North Africa region, while also creating robust employment and business opportunities for the local population.

In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. www.emaar.com

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller; +9714 4507 600
kelly.home@bm.com; nivine.william@bm.com