UAE based ELAPCO to market Zamil's Cooline brand Unitary and Applied air-conditioners
ELAPCO, the UAE based Air Conditioning specialist, has signed a significant marketing and distribution agreement with Zamil Air Conditioners (ZAC) to extend the distribution of its Cooline brand of air conditioning products in the country. The tie-up with the leading Middle East and international manufacturer of air conditioning systems will enable ELAPCO to further its leadership in the UAE's residential air conditioning segment to now include an offer for the commercial segment of the market.
Commenting on the deal, Hasan Alami, Managing Director, ELAPCO Group, said: "The need for sophisticated air conditioning solutions is an ongoing requirement in the United Arab Emirates, given the sustainable economic developments taking place within the country and new construction projects which are being continually commissioned. The fact that the UAE is characterized by extreme hot and humid conditions, that it offers a relatively low cost of electricity and enjoys high per capita incomes makes for a very healthy HVAC industry.
"The increasing preference for central air conditioning solutions for high-rise buildings, residential apartments, hotels, shopping malls, large-scale residential and commercial developments creates a fertile market and the addition of Zamil Air Conditioners' product line to ELAPCO's existing OGeneral Air Conditioners of Japan will enable us to comprehensively address and satisfy market demand for both residential and commercial customers," he said.
ZAC designs, manufactures, tests, markets and services a comprehensive range of air conditioning products.
These range from compact room air conditioners and mini-splits to large-scale central air conditioners, chillers and air handling units for highly specialized applications. As the largest manufacturer of air-conditioning equipment in the Middle East the company has a production capacity of more than 500,000 units per annum.
"Cooline is our flagship international brand and is exported to more than 55 countries worldwide. We see great potential for Cooline in the UAE with our relationship with Elapco and its excellent reputation for after sales service and its strong distribution network. In fact, the Cooline offer will be enhanced by our existing investments in the UAE where we have an established regional sales office for Cooline Products Ltd. and through our Zamil Cool Care service and maintenance business, which provides support for ZAC and other leading brands of air conditioners," said Osama Bunyan, Executive Vice President, Zamil Air Conditioners.
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About Zamil Air Conditioners
Zamil Air Conditioners (ZAC) was founded in 1974 as one of the first air conditioning business to be established in Saudi Arabia and today is a leading international manufacturer of air conditioning systems and is Number 1 in the Middle East. It designs, manufactures, tests, markets and services a comprehensive range of air conditioning products, from compact room air conditioners and mini splits to large scale central air conditioners, chillers and air handling units for highly specialised commercial and industrial applications. These products and services are marketed under various brand names - Classic, Cooline, Cool Care, Clima Tech, Kessler Clima Tech and Geoclima - depending on specific markets. ZAC's factories are located in Dammam, Saudi Arabia, Austria and Italy.
ZAC is also involved in the production of branded air conditioners for several leading international manufacturers under an Original Equipment Manufacturer (OEM) agreement. It operates a joint venture between Zamil Industrial Investment Company (ZIIC) and General Electric, called Middle East Air Conditioners Ltd. (MEAC).
ZAC has been vigorously moving into newer markets, seeking strategic alliances and investing heavily in R&D. ZAC is one of three sector businesses of Zamil Industrial Investment.
About Elapco Electronics Appliance
Since its inception, the company has been the exclusive agent for Fujitsu General Air Conditioners (OGeneral) throughout the UAE, as well as a major re-exporter to other countries in the region. In 2002 ELAPCO was awarded exclusive distributorship of OGeneral Air Conditioners in the Republic of Sudan,
The company enjoys one of the best market penetrations, thanks to its four full-fledged branches in the UAE (Dubai, Abu Dhabi, Al Ain and RAK), including showrooms, service centers, warehouses and teams of electromechanical engineers in each branch. It also has a wide network of more than seventy dealers and Electromechanical partners distributing and selling its OGeneral products throughout the UAE.
The company has also built up a reputation for service. Its four full-fledged service centers, covering major cities in the UAE, boast highly qualified service engineers and well-trained technicians which enable it to offer comprehensive maintenance contracts suiting specific client requirements.
For further information please contact:
Ms. Rohini Rego
Mobile: 050-3823556
© Press Release 2006
