New Selection Of 400 Toys, Promises Fun And Learning For Little Ones

Dubai, October 3, 2004; Early Learning Centre (ELC) has launched its new collection of toys for Autumn Winter collection 2004. The new range promises to provide hours of entertainment and fun for children across the region seeking new playthings. The new toys are available at all ELC stores from 25th September onwards.

Waleed M. Al-Omrani, ELC's Operations Manager for the Middle East says; "With the approaching season kids can start playing outside again. Our new collections offer great indoor and outdoor toys, games and puzzles. All our toys are of the highest quality and enable children to have great fun whilst also learning and developing their skills and senses."

The new range offers a wide variety of 400 toys and activities for babies and children up to the age of seven. The selection includes the All New Pony Club with horses, stables, showjumps, a lorry and stable equipment; Brand New Knights' Castle inspired by the legend of King Arthur; New HappyLand Adventures Range; New Wooden World with new trains, rail sets, vehicles and even helicopters; Dream Machines with stylish motors, like the battery-operated Ferrari Enzo, the Polaris motorised quad bike, or the new 3-wheeled trike. These are only a few of the fantastic new toys for little boys

For the little girls ELC has introduced the Dressing Up and Playing House; Dolls' House to Treasure with two storeys wooden dolls house. Kids can put their choice of new furniture toy sets and welcome the dolls to live in. A gorgeous new collection of dressing tables, dressing outfits, tea sets and even a magic tiara with magic wand have been launched in pretty pink colour.

Special toys have are on offer for toddlers to help put their best foot forward with playthings full of surprises and learning. Soft, scrunchy creatures for small baby have been introduced to provide company while the colourful characters are for fun and entertainment.

ELC are dedicated to designing toys that are fun but that are also educational. The new collection also includes a wide variety of musical, arty, historical and wildlife toys. Also included in the brochure are a number of Motor Madness and Pirate toys to encourage fun and outdoor entertainment for children wanting to play with their parents.

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About ELC:
ELC is a leading UK-based company that designs and develops toys suitable for babies and children up to the age of seven. 'Learning through play' is ELC's corporate motto and in fact, a company passion. This is reflected in the design and range of their toys as well as the in-store environment, where children are encouraged to touch and feel the toys on display.

In the Middle East, mega retailer Kamal Osman Jamjoom represents ELC. In KSA, ELC has a big regional presence with stores in Riyadh, Jeddah, Makkah, Madina, Abha and Khobar. In the UAE, ELC branches are conveniently located in Abu Dhabi, Dubai, Al Ain, Sharjah, Ajman and Ras Al Khaimah. ELC stores are also present in Qatar and Oman.

For more information please contact:
Pooja Chaudhary,
Bates PanGulf PR,
Tel: +971-4-295 3456,
Fax: +971-4-29 51027,
E-mail: publicrelations@batespangulf.com

© Press Release 2004