U.A.E November 9th, 2006: dunhill's name has long been synonymous with luxury worldwide and continues to cater for an audience of style conscious young gentlemen who are looking to stand out from the crowd. dunhill is determined more than ever to provide the Middle Eastern man with "Essential luxuries" that are "unmistakably male" .
dunhill has come a long way since its founder Alfred Dunhill made the first line of automotive accessories in1893. His first experiments included leather covers for cars, leather coats as well as the first dashboard clock.
In 1904, Dunhill Motorities provided the gentleman driver with 'everything but the motor' and soon became integral to the needs of early motor car drivers.
By mid-30's dunhill was considered to be one of the most "luxurious brands for men" luring the best of Europe's society with the launch of the world famous facet watch, the first single-handed "Unique" lighter as well as the well-renowned compendiums which combined an exquisite timepiece with a lighter, propelling pencil, stamp case and photo frame.
The next two decades witnessed the transformation of dunhill into a worldwide luxury emporium with highly successful expansion into New York, Hong Kong, Sydney and Tokyo.
By late 70's, dunhill was offering a range of 3,500 luxury products for men including the first full ready-to-wear men's collections.
From the origins of Dunhill Motorities in London to a fashion & lifestyle brand with factories and stores worldwide, the last 80 years have seen dunhill grow into one of the most recognized luxury lifestyle brands in the world.
As one of the best-known luxury brands present in all the world's greatest retail cities, dunhill is revered for its high quality and quintessentially English style inherent in the brands' menswear and accessories, which include timepieces, leather goods and writing instruments for men.
Following the lead of the British Royal family, dunhill is also patronized by many members of Europe's ruling houses and Hollywood stars. dunhill has always attracted a host of famous clients, among them Frank Sinatra, Elvis Presley and Tom Jones and this celebrity patronage continues today with current fans of the brand including Collin Farrell, Orlando Bloom, Heath Ledger, Jude Law and Daniel Graig.
Upbeat about the vision of dunhill in the Middle East, Mr. Nader Elmir, Brand Manager, Middle East & Africa for dunhill London, states "dunhill products are targeted to appeal to fashion conscious young gentlemen, reflecting an urban perspective and a lifestyle uniquely associated with dunhill. These products include the core basics and fashion products that are designed to establish or capitalize on market trends."
dunhill has been active in the Middle East since the 1980s as a part of the Richemont Group. The company plans to open two new dunhill boutiques in addition to the existing four in the UAE before the end of March 2007, following which the brand has plans to expand into other GCC countries. Mr. Elmir says, "The Middle East is a dynamic market and leads with its high influx of global brands. We are very excited to expand in this region and plan to aggressively communicate our core values to this market. These stores will reflect our brand concept and provide an environment where men will feel comfortable and women feel at ease shopping for men"
He concluded, "In 2007, we will be putting a very strong emphasis on our Spring/Summer ready to wear collection and leather accessories. We are confident that our designs will find immense appeal amongst the Middle Eastern men with its distinct 'fashion with a lifestyle' concept. Over the years, the brand has achieved global recognition as one that offers functional and essential luxuries to meet the needs of today's men. We believe that dunhill will be well received by those who seek fashion with an attitude"
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For additional information, please contact:
u-communicate PR
For dunhill London
Sonali Rekhi
Tel: +971 4 2831661
Fax: +971 4 2831662
Email: sonali_rekhi@ucommunicate.ae
© Press Release 2006
