Dubai, December 09, 2007: Ducab, the leading manufacturer of high-quality power cables in the Middle East, has started its sale bonanza offering 9% longer building wires at the same price of 100 yards. The new offer is in implementation of the metric system which the company adopted in October this year.

Buying a 100-metre coil of Ducab building wires means having 9% more length than what you get from the old packaging of 100 yards coil but at the same price. The unique offer, which is the first of its kind in the region, reflects Ducab's commitment to remain innovative in its products by providing the best services to its clients in the UAE, and those in the Middle East and North Africa, thus attaining more customer satisfaction. 

Commenting on the new development, Ducab Managing Director, Mr. Andrew Shaw, said: "Ducab is a pacesetter in the Gulf and Middle East region, offering of longer building wires at the same old price of the old yard measurment system. Unlike its peers who sell building wires using the yard measurment system, Ducab now offers its product in metric system, therefore giving for free 9% longer building wires of high quality without any increase in price."

He added: "Ducab remains committed to its customers' satisfaction. The company always tries to offer and to innovate something new. That is how we come up with this new offer of longer building wires  for same price to maximise the benefit for our clientele."

Mr. Shaw pointed out that his outfit is always working to increase its production of various types of cables. He said the company, which has so far invested about AED660 million in its businesses, is targeting 50% increase in production at its Abu Dhabi and Dubai industries, adding that Ducab is committed to supplying industrialists with the latest equipment for the production of new electric cable products to boost the UAE's status as a regional hub for industrial excellence.

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About Ducab
Ducab is  jointly owned by the Governments of Dubai and Abu Dhabi (50% each), has one of the most modern manufacturing units in the region, occupying an area of 590,000 square metres of land in Jebel Ali, Dubai and nearly 200,000 square metres in Mussafah, Abu Dhabi. Today, Ducab produces over 65,000 cubic copper tonnes equivalent of low and medium voltage cables, emerging as the leader and the first choice of prestigious customers in the Middle East. Ducab's product range includes MV cables, LV power cables, building wires, control & auxiliary, lead sheathed cables, Ducab Smokemaster (LSF) cables and supplier of Ducab Connect cable accessories.

Ducab is an ISO 9001:2000 certified company for both its factories. The Abu Dhabi factory was recently awarded an ISO 14001 Environmental Management System certificate and an OHSAS 18001 Occupational Health and Safety certificate by BASEC (British Approval Services for Cables). These certifications are the latest in a string of recognitions achieved by the company including a two time winner of Gulf Excellence Award, two time winner of Dubai Quality Award, Gold category 2004 & 1998.

For further information please contact:
Ashish Chaturvedy
Marketing Manager
Ducab
achaturvedy@ducab.com
www.ducab.com
Tel: - 04 8082500

Lina Husri
PR Account Manager
O2 Marketing Communications
lina.h@o2mc.net
Tel:  050 2803580

© Press Release 2007