E-Media bags two prestigious e-content awards in the e-business category for the Middle East.
Dubai, December 27th 2005: Dubai-based E-Media FZ LLC has bagged the World Summit Award for Best E-Content & Creativity (2005). The Jotun Professionals Network (www.jotun.com/me/profnet) produced by E-Media was judged as the world's best example of e-content and creativity.
The WSA Grand Jury of experts from 35 countries met in Bahrain recently to evaluate over 750 products, which were nominated from 168 countries.
This award is the first of its kind for the Middle East in the field of interactive advertising and marketing. A highly distinguished and expert jury judged projects across six categories (e-learning, e-government, e-culture, e-science, e-business and e-health) using stringent criteria.
Speaking on the occasion, Mr. Vinod R. Nayar, Managing Director, E-Media said, "The WSA Awards is a first major step towards setting quality standards for integrated marketing in the Middle East, as well as educating businesses about the huge potential for marketing returns in interactive media."
It was a double whammy for E-Media as they also bagged this year's UAE E-Content Awards for Best Practices in E-business, for the same portal. Organized by Dubai Internet City, Dubai Media City and Dubai Knowledge Village in association with the World Summit Award (WSA), the UAE E-Content Awards honoured the region's best interactive content-powered Web and multimedia projects.
The four-year old E-Media has already bagged prestigious new media clients such as Sony Gulf, Al Shirawi Group, IFFCO, U21 Global, Emax (Landmark Group), Zee Arabia, Eqarat.com and Oman Fisheries and forty other clients.
Preethi Mariappan, Creative Strategist, E-Media said, "The user-centric approach to strategy, content, design and online interaction helped us create a great product that could educate, inform and help professionals connect. The awards go to show that quality interactive content is key to building communities online."
The Jotun Professionals Network won on the following criteria such as quality and comprehensiveness of content; functionality; navigation and orientation; value addition through interactivity and multimedia; aesthetic value of graphics/audio; quality of craftsmanship (technical realization) and strategic importance for the global development of the Information Society.
Sanjay Trisal, General Manager, E-Media added, "With Jotun Professionals Network, E-Media has helped Jotun Paints connect with 19,000 industry professionals across the region - opening up new avenues for sales, advertising and research. The business portal is now being reverse integrated into Jotun's sales and marketing channels with great success. The website is the sole representative from the Middle East that succeeded at the international competition and today stands as the only best practices benchmark from the region."
-Ends-
NOTES TO EDITOR :
About E-Media FZ LLC:
Established in 2001, E-Media is a specialised digital media strategy firm offering 360 degree integrated marketing solutions. E-Media's services create an interactive presence for brands besides take that important step forward in integrating the client's online identity with other communication.
From branding and promotions to relationship marketing, E-Media's multi-channel solution relies on bankable interactive strategy, intuitive user experience design and goal driven analytics.
Clients across different industry verticals include industry leaders such as Sony Gulf, Jotun Paints, Al Shirawi Group, IFFCO, U21 Global, Emax (Landmark Group), Zee Arabia, Eqarat.com and Oman Fisheries.
For more: www.emediafz.com
About Jotun Professionals Network
The Jotun Professionals Network takes an innovative approach to e-business as it aims to build long-lasting business relationships with customers by using e-content. It targets architects, professionals, interior designers and consultants across the Middle East by bringing them together as a brand community - through its products, services and culture.
The project is conceived to change Jotun's position in the market from being a paints solutions provider to a world class paints solutions advisor, helping prospective customers to perceive Jotun Paints as a valuable ally.
About the World Summit Award:
The World Summit Award 2005 covers all aspects and sectors of the emerging information society with the added value of multimedia and electronic content for specific user groups and purposes at the centre of competition and evaluation. It is also unique due to sustained outreach activities in all United Nations member states.
The World Summit Award project is governed by rules approved by the Board of Directors, the independent judgments of the European Academy of Digital Media and on the basis of five years experience with the EuroPrix contest. It is carried out by the World Summit Award office at ICNM, Austria.
http://www.wsis-award.org/index.php?folder=301
For further information contact:
Sanjay Trisal
General Manager
e-media fz L.L.C.
Tel. 04-3910215
Fax.04-3910214
e-mail: sanjay@emediafz.com
www.emediafz.com
Shalaka Paradkar
Account Editor
Content Syndicate
Tel : + 971 4 3516708
Mobile : +971 50 2510765
shalaka@contentsyndicate.com
www.contentsyndicate.com
© Press Release 2005
