Three Theme Park Rides Undergoing Offsite Test Runs
Dubai: 13 May, 2008 - DUBAILAND, a member of Tatweer, today announced the finalization of the design and conceptual master plan for the world's first ever Marvel Superheroes theme park that will be developed with investments of AED3.3 billion (US$900 million) as a key anchor project at the world's largest leisure, tourism and entertainment destination.
The 4.5 million square feet project will be demarcated into three districts, including City Centrum, the HUB, and The Marvel Academy. Three of the theme park's rides - Flying with Spidey, Fantasticar, and X-men: Danger Room - are already undergoing offsite trial runs, prior to its installation within DUBAILAND.
Mohammed Alhabbai, CEO DUBAILAND, said: "Work on the Marvel Superheroes theme park is on fast track. The finalization of the design and master plan marks a significant milestone in the progress of the development that is already generating great excitement with the offsite trial runs of its three popular rides.
"The theme park will draw over 3.5 million visitors annually as a high-voltage entertainment park for the entire family to re-live their childhood memories and interact with their much-loved Superhero characters."
The Marvel Superheroes theme park will boast 17 rides and attractions. It will also comprise nine retail outlets on an area of 30,000 square feet. Over 40 food and beverage outlets, including carts merchandising light refreshments, will be developed over 40,000 sq. ft. area.
Groundbreaking for the project is expected to be conducted in the first quarter of 2009, with the theme park scheduled to open doors on 31 December, 2012.
Initiated by Tatweer, the Marvel Superheroes theme park will further enhance and diversify the region's entertainment offerings, and spotlight Dubai's status as one of the world's most attractive tourism destinations.
DUBAILAND, a three billion sq ft development, Other projects owned by Tatweer at DUBAILAND destination include, The Tiger Woods Dubai, Universal Studios DUBAILAND, Global Village DUBAILAND, DreamWorks DUBAILAND Animation Park, Hit Entertainment "Little Big Club DUBAILAND", Six Flags DUBAILAND, Marvel DUBAILAND, FREEJ DUBAILAND, and LEGOLAND DUBAILAND.
Exciting attractions such as Dubai Sports City, MotorCity, Falcon City of Wonders, Al Sahra Desert Resort, the Polo and Equestrian Club, Al Barari and City of Arabia are also part of DUBAILAND's overall offering.
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About DUBAILAND
DUBAILAND, a member of Tatweer, is the world's largest tourism, leisure and entertainment destination, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. DUBAILAND is projected to attract millions of tourists annually from around the world.
The diverse projects under DUBAILAND include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.
A product of extraordinary vision, Dubailand will be an attractive place to 'live, work and play' for the emirate's growing population, both as a leisure destination and an appropriate setting for business and entertainment development.
About Tatweer:
Launched in December 2005, Tatweer is one the region's most dynamic enterprises and a member of Dubai Holding. Comprising 10 market-leading brands, it oversees an ambitious business development plan. Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Universal City Dubailand, the 22 million sq ft development, featuring Universal Studios Dubailand as its centerpiece; "The Tiger Woods - Dubai", an exclusive golf community that will include the first Tiger Woods designed golf course; DUBAILAND, one of the biggest leisure, entertainment and tourism destinations in the Middle East; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality and entertainment project hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family destination for culture, entertainment, cuisine and commerce.
Tatweer's entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.
About MARVEL:
With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, home DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world.
For more information visit www.marvel.com
MARVEL CONTACT:
Jeff Klein
Email: jeff_klein@dkcnews.com
For further information
Agency:
Aseel Nihad
Associate Account Manager
Jiwin Public Relations
A member of the media services group
Phone: +971-4-3613584
Email: aseel.nihad@Jiwin.ae
Press Release 2008



















