New Phase of Family Focused Community to Feature Spacious, Affordable Two-Bedroom Villas

Dubai: 01 November, 2009 – Dubai Properties Group (DPG), a member of Dubai Holding, today announced the launch of Phase-II of its Shorooq community, following an overwhelming demand for the competitive leasing rates and convenient location offered by the Mirdif villas.

DPG’s announcement follows the successful leasing of the first phase of the Shorooq Mirdiff and will feature 236 spacious two-bedroom villas that average 1,900 sq. feet. The family focused development is one of the most sought after neighbourhoods in Dubai, offering leases for as low as AED87,000 per year and a special 10 percent discount for a limited time period.

Khalid Al Malik, Group CEO, Dubai Properties Group, said: “In just over six weeks, we have completely leased Phase-I through Salwan, our exclusive leasing agent and property manager. This indicates a strong demand for housing in Dubai that collectively delivers quality, affordability and convenience. We are delighted to launch the second phase of Shorooq Mirdif that will offer a variety of well-designed and reasonably priced villas for lease.”

Salwan has partnered with Home Center, the leading furniture retailer, to offer an added level of service and convenience on furnishing and home accessories for Shorooq residents.  In addition to offering an exclusive discount, Home Center will furnish a variety of model villas at Shorooq to demonstrate the interior design potential and possibilities within the spacious units.

Shorooq is a unique alternative to high rise living, offering families a secure, high-end lifestyle, away from the crowds and noise of the city. In keeping with Dubai Properties Group’s mission to create unparalleled communities, Shorooq Mirdif offers inimitable convenience and an executive lifestyle with competitive prices and flexible payment plans.

Sharooq is easily accessible from arterial highways including Emirates Road and Al Awir Road and conveniently located adjacent to the Rashidiya Metro station and the Dubai International Airport. The community also offers easy access to schools and shopping centres, including the popular Uptown Mirdiff and the new Mirdiff City Centre Mall.   

Dubai Properties Group is currently leasing residential and commercial units at Jumeirah Beach Residence, Cordoba Villas, Al Khail Gate, Al Razi Residence, and Office Park at Dubai Internet City.

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About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, is a pioneering community developer that offers integrated and holistic services in real estate, retail, destination management and lifestyle management. Dubai Properties Group was established in 2008 to consolidate the operation growth of Dubai Properties different divisions into distinct business units. This evolution came from Dubai properties entity which aimed to contribute to the growth of Dubai by conceiving, developing and enhancing unique business projects.

With five synergetic lines of business, the Dubai Properties Group offers a sustained level of quality and excellence from Dubai Properties for customer service, sales and marketing interface; Salwan for property management services company; Injaz for the development of fully sustainable communities; Dubai Retail as the retail services company and Dubai Asset Management as the facilities management provider and community security services.

Founded on principles of transparency, accountability, and dedicated customer focus, Dubai Properties Group aspires to become the best partner in providing unique lifestyles, by creating a world class organization that offers a wealth of industry knowledge and expertise through its people. DPG will constantly seek new and innovative ways in delivering comprehensive end-to-end solutions for its stakeholders, investors and business partners. In pursuing its ambitious objectives, DPG consciously works towards raising the benchmark of environmental standards while striving to reduce its carbon footprint in the countries and communities where it seeks a presence.

For further information, please contact:
Dina Samhout
Account Manager
Jiwin Public Relations
A member of the Media Services Group
Phone: +971-4-3755247
Fax: +971-4-3688001
Email: Dina.Samhout@jiwin.ae

Stephanie Goodell
Sr. Manager PR & Communications
DPG
Tel: + 971-4-4352042
Fax: + 971-4-3672972
E-mail: Stephanie.goodell@tatweerdubai.com

© Press Release 2009