Dubai, November 14, 2007: Dubai Gold & Jewellery Group (DGJG) has appointed Swapna Nair as the Group's new General Manager. She will be responsible for DGJG's ongoing marketing initiatives in the regional and international markets to promote Dubai's jewellery trade. She will also oversee the association's extensive training programmes aimed at improving retail services and its partnership with government authorities to ensure the quality of jewellery available in Dubai.

With over 10 years extensive experience in sales, marketing and business management, Nair joins DGJG from BenQ Middle East where she worked as Marketing and Communications Manager for Middle East and Africa for five years. She was greatly responsible for building the electronic brand's equity in the region.

Commenting on Nair's appointment, Tawhid Abdullah, Managing Director, Dubai Gold & Jewellery Group said: "Swapna's strong background in marketing and communications will be an asset to the Group especially as we prepare for the Dubai Shopping Festival and the 6th Dubai City of Gold conference. Swapna has joined us at the right time and we look forward to working with her".

During her decade long career, Nair has also worked with Xerox and Al Futtaim Electronics being involved in all stages of product planning and marketing.

"Over the years Dubai Gold & Jewellery Group has successfully marketed Dubai as the Jewellery Destination of the World with the support of the trade and government sector. I look forward to working with such a dynamic organization and being part of the vibrant gold and jewellery trade which has great historical importance for this region, "said Swapna Nair, General Manager, Dubai Gold & Jewellery Group.

Nair holds a Masters in Business Administration. She takes over from K.P Baiju who has left DGJG after 7 years to be an independent jewellery marketing consultant.

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About Dubai Gold and Jewellery Group (DGJG)
Formed with the support of the Dubai Department of Economic Development in 1996, the Dubai Gold and Jewellery Group (DGJG) is a trade association with over 700 members representing all sectors of the trade, including bullion trade, manufacturing, wholesale and retail.  The Group has since then evolved into a prestigious trade body committed to developing and sustaining Dubai's status as the 'City of Gold'. It also leads the campaign to position Dubai as 'The Jewellery Destination of the World'. It represents the interests of the trade through liaising with government organizations. Its Board of Directors includes representations from Dubai Customs, Dubai Multi Commodities Centre and DSF committee.  The Group also works closely with international organizations like the World Gold Council, the World Diamond Council, the International Gemological Institute (IGI), High Diamond Council (HRD) and CIBJO (The World Jewellery Confederation).

For more info, please contact
Lisa George,
ASDAA PR,
Dubai.
Tel: 0097143355969,
E-mail: l.george@asdaa.com

© Press Release 2007