Swedish fashion retailer enhances mall's on-going support of Dubai's continued growth aspirations

Dubai, 31st August 2014 - Dubai Festival City Mall launches phase two of its strategic retail expansion project which will feature more space to house new fashion, lifestyle and unique dining choices overlooking the iconic Dubai Creek.

The project will deliver an enlarged Festival Square connecting with the unique waterfront dining locations creating a stunning environment for guests to meet, shop and dine overlooking the back drop of Dubai's skyline and Dubai Creek.  Familiar household names, coupled with unique concepts will add to the exciting surroundings ensuring residents, families and tourists alike benefit from the distinctive location of Dubai Festival City Mall.

"Dubai Festival City Mall provides families, residents and tourists with the most appealing shopping, leisure and dining options. Responding to the wants and needs of our guests and retailers underpins all that we do," said Murray Bell, Managing Director, Retail, Al-Futtaim Group Real Estate.

"Launching the second phase of the mall's expansion is testament to our commitment towards our stakeholders and Dubai's growth and marks a significant milestone in our forward thinking expansion plans," he added.

As part of this strategic expansion, Dubai Festival City Mall has recently welcomed another iconic global brand, H&M, which will significantly enhance its fashion retail mix. The 18,500 sq.ft. H&M store is located on the ground level of the shopping centre's North Crescent Walk and is a significant addition to the mall's retail mix following the opening in June 2014 of Centrepoint, Emax and Max.

"The opening of H&M's store at Dubai Festival City Mall is a clear indication of the growing trust and confidence shown by leading regional and international retailers in our planned expansion that will further grow, enhance and strengthen our retail, leisure and dining offers," concluded Mr. Bell.

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About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 km along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre, Dubai Festival City.

For further information, please contact:
Ayad Nahas     
Public Relations Manager
GMASCO - An Al-Futtaim Group Company
Tel: +971 4 208 5853
Fax: +971 4 256 5584
Email: Ayad.Nahas@gmasco.com

© Press Release 2014