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Dubai : Dubai-based health and wellness company, Eli Well today announced landing the exclusive distribution rights for former celebrity body builder’s Dorian Yates (DY Nutrition) brand nutrition and supplements products.
This is the first time Dorian Yate’s DY Nutrition products are being made available officially in the UAE market, Eli Well said in a statement on the sidelines of The Dubai Muscle Show at the Dubai World Trade Center during October 28-30, 2021.
Dorian Yates is former six times Mr. Olympia winner from 1992 to 1997 consecutively. He has the fifth highest number of Mr. Olympia wins in history. One of the top pro body builders in history, Yates is considered to be the first of the “mass monsters” in body building.
Launching the products, the celebrity body builder said: “The widespread appeal of The Dubai Muscle Show globally among body builders as well as health and wellness enthusiasts has given me an exciting opportunity to bring the products officially to the market. I am confident that with the UAE and Middle East witnessing an exponential rise in wellness awareness as well as body building, these nutrition and health supplements will add tremendous value to the market.”
Products from Dorian Yates companies span protein and weight-gain supplements, peptide supplements as well as pre-work out formulas.
“Indeed, it is a milestone for Eli Well to add to our portfolio Dorian Yates product range. We are privileged to be the exclusive distributor of the products which is being specially prepared by professionals led by Yates who have been in the field of body building and wellness for decades,” said Mr. Ashkan Sharifi, Founder of Eli Well.
During The Dubai Muscle Show, Eli Well also signed up new partnerships with brands such as ANS, Galvanize, Metabolic, Eric Favre and Nutriversum, paving the way to introduce a range of nutritional supplements and wellness products.
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