On October 2nd, 2017, His Highness Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum took to Social Media to announce the launch of Dubais latest city-wide initiative, The Dubai Fitness Challenge.
The crown prince of Dubai, challenged all residents & citizens to take part in the 30-day challenge to make Dubai the healthiest & most athletic city. The announcement took Social Media by storm, both individuals & organizations alike were accepting the challenge & pledging to take part in the 30-day initiative.
From the second the initiative was announced to date (October 19th) there have been over 10,000 mentions of the challenge. Twitter leads the social media conversation with 68% of the mentions, followed by Instagram & Facebook. The number one activity social media users are talking about is running (370+ mentions), followed closely by yoga (330+ mentions).
According to Zubair TImol, Director of Strategy at Meltwater: The coverage indicates a positive reaction, with #Dubai30x30 and #DubaiFitnessChallenge trending the topic continues to be a prevalent one for companies. Employers are taking employee well-being and fitness into account, such as Meltwater who recently launched their own, in house yoga room for their employees
As the leading online news and social media monitoring company, we are delighted to have monitored the level of engagement with The Dubai Fitness Challenge in the social world and to present the below infographic to cover the buzz prior to the launch taking place tomorrow.
Meltwater will be monitoring the initiative across Social Media as it takes place, please feel free to reach out for more information.
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Press Release 2017
