Popular MBC Television Content from famous Ramadan TV Shows now on du mobiles

Dubai: 12 September 2007 - As a step towards offering a rich bouquet of mobile content during Ramadan, the UAE's new telecom operator du and MBC, the leading broadcasting group in the Middle East, have announced a partnership for offering exclusive mobile content for du customers. Mobile content will be on offer during the Holy month of Ramadan up until Eid al-Fitr.

The content is set to include new and exclusive Mobi-sodes (short versions of the TV episodes) from the famous MBC shows Tash Ma Tash, Baini Wo Bainak & Land of the Prophets. MBC is producing this type of drama mobisodes for the first time in the Middle East and it will be offered to mobile users exclusively on du network.

Commenting on yet another milestone innovation Osman Sultan, CEO, du says: "3G is the future in mobile telephony and the potential of 3G value-added services is vast. Tying up with a TV network as big as MBC we will be strengthening our portfolio of 3G value-added services. 3G customers will be able to watch their favorite local TV shows like Tash Ma Tash and others for the very first time on their mobile phones. Not just this, we are also going to offer various WAP-enabled websites on mobiles that will offer ways to express themselves and access vital information.

Group Director of New Media for MBC, Dr. Ammar Bakkar says, "Mobile phones offer the convenience of portability and we are glad to partner with du to see popular TV shows such as Tash Ma Tash, Baini Wo Bainak & 'Land of the Prophets' come alive for the very first time on mobile phones. In association with a technology-focused telecom company like du, we intend to offer many more services that will touch the hearts and lives of 3G mobile customers in the UAE as MBC is also focusing on providing the highest quality in terms of mobile content and offerings"

-Ends-

MBC Group
In 1991, the Middle East Broadcasting Centre (MBC) was established in London as the first satellite, free-to-air multi-channel media group of its kind in the Arab world.  Now based in Dubai, in the United Arab Emirates, over the past 15 years, MBC has added a further 5 TV and 2 radio channels, O3 Productions and Middle East News to forge a global media group enriching people's lives through information, interaction and entertainment.

About du
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers. 

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du. www.du.ae

For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel :+9714 3693828
Fax: +9714 3604440
e-mail: bina.mathews@du.ae

© Press Release 2007