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Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC) has announced a new partnership with the Abu Dhabi Global Market (ADGM), the international financial centre based in Abu Dhabi, to facilitate its digital transformation agenda. The Memorandum of Understanding (MoU) was signed by Khalid Al Suwaidi, Chief Operating Officer of ADGM and Osman Sultan, Chief Executive Officer of EITC, and witnessed by His Excellency Ahmed Al Sayegh, Chairman at ADGM and His Excellency Mohamed Al Hussaini, Chairman at EITC
The MoU sets a formal framework for du to work with ADGM in exploring and developing technology infrastructure, innovation platforms, potential business opportunities, digital services, pilot projects, among others within ADGM and Abu Dhabi.
Speaking on the occasion, Osman Sultan, Chief Executive Officer at EITC, said: “The strategic alliance with Abu Dhabi Global Market is a reflection of the confidence and trust reposed in brand du, in undertaking the digital and ICT transformation agenda. The mandate, will provide du the opportunity to collaborate in the development of bespoke mission critical solutions and innovative experiential services that will propel ADGM with a defining competitive digital advantage.
Khalid Al Suwaidi, Chief Operating Officer at ADGM said: “We are pleased to enter a new partnership with du to jointly explore and review transformational initiatives that offer bespoke solutions and innovative services to better service ADGM, its community of business and entities on Al Maryah Island. I look forward to working with du and its team to enhance the communications and information technology offerings that will support ADGM in its role as an international financial centre and global business hub.”
du is committed to partnering with UAE businesses as a preferred partner of choice to deliver end-to-end bespoke ICT solutions and become a driving force behind the resilient and sustainable digital transformation for enterprise customers.
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About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
About Emirates Integrated Telecommunication Company PJSC (EITC)
The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
Shahla Kashif
PR Lead (B2B) Commercial
du
Mobile: +971 55 953 4795
Email: Shahla.Kashif@du.ae
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