Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has opened 9 new outlets at various locations in the UAE to provide customers with a more efficient and enhanced retail experience. The new stores employ more than 50 experts, multilingual staff members to engage and connect with citizens and visitors, assist with technical queries and ensure the highest possible standard of customer satisfaction.

The expansion of du’s presence in the UAE is part of its objective to provide easily accessible, personalized services to all its customers. Brand new stores are now open across the UAE – in Dubai’s Festival City, Golden Mile at Palm Jumeirah, Sunset Mall and Burjuman Centre. In Abu Dhabi, new outlets are open in Ruwais Mall, Marina Mall Abu Dhabi, Mazyad Mall and Central Mall. Ajman City Centre also boasts a du outlet to better serve the community.

Fahad Al Hassawi, Deputy CEO, Telco Services – EITC said: “Expanding our retail footprint across the UAE is part of du’s commitment to increase proximity to our customers in high-density communities and locations. Growing demand has resulted in new touchpoints in remote areas such as Ruwais so we are able to ensure easy access to mobile and home products and increased convenience for residents, tourists and businesses alike. du will continue to innovate and improve with our robust portfolio of services to accommodate further progress in the future.”

As part of its pledge to deliver an exceptional experience to all customers, du has continuously sought new ways to strengthen its customer service ecosystem leading to an unmatched retail evolution. In line with its long-term commitment to supporting the development and enhancement of the UAE’s connectivity goals, the telco is planning to open more outlets during the course of this year.

Visit www.du.ae to locate the store closest to you.

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About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

About Emirates Integrated Telecommunication Company PJSC (EITC)

The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Shahla Kashif
PR Lead (Corporate)
du
Mobile: +971 55 953 4795
Email: Shahla.Kashif@du.ae

© Press Release 2018

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