Celebrated Comedian to stage famous play "Bodyguard" to select audience

Dubai, 6 May 2008: Building on its unique entertainment platform, du, the integrated telecom service provider in the UAE, will host popular Arab superstar Adel Imam, to perform his famous play 'Bodyguard' for the first time in Dubai, to an audience of over 3000 nationals and Arab expats.

The United Nation's goodwill ambassador and Egyptian cinema celebrity will perform three consecutive shows of the popular comedy in the Al Mamzar cultural theater on 15, 16 and 17 May 2008.

Hala Badri, Vice President Corporate Communications, du, said: "The du customer base is a rich mix of cultures and nationalities, with varied interests. du's events and sponsorship strategy is built to accommodate this diversification. In line with our commitment to add life to life and bring quality international entertainment to all customers in the UAE, we are proud to be bringing one of the most talented Arab comedians here."

"Presenting this comedy in Dubai is a step further towards our goal of establishing an innovative, exciting and unique entertainment platform across the UAE. We have already brought many international artists to cater to our diverse customers' tastes, and Adel Imam's performance will further enrich the entertainment enjoyed by the UAE."

Xtreme Events, the organizers of the play in Dubai, is also offering a few lucky fans the chance to win free tickets. All they have to do is SMS 'ADEL' to "7570", from their du mobile lines.

du has exclusively sponsored a variety of live concerts across the UAE as the official Telecom Partner. It has presented superstars such as Justin Timberlake, Elton John, Amr Diab, Asha Bhonsle, Dr. K.J Yesudas and S.P Balasubramaniam for the first time in Abu Dhabi Dubai and AR Rahman in Sharjah as well. 

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About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.  

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.   

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.  

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

www.du.ae

For further information, please call:
Bina Mathews
PR Manager
du
Tel:+9714 3693828
Fax: +9714 3604440
Mobile: +971 55 4577984
e-mail: bina.mathews@du.ae

© Press Release 2008