Dubai: 4 March 2008: du Business Broadcast Services, a division of du, the new telecommunications service provider in the United Arab Emirates (UAE) and the Middle East's largest teleport operator, is working with PCCW Global Limited, a subsidiary of Hong Kong's premier telecommunications provider, PCCW Limited, to provide Arabian Gulf broadcasters with high-definition (HD) multimedia solutions.

The two companies will be discussing key offerings and capabilities with regional broadcasters at CABSAT, the Middle East's leading technology showcase event, in Dubai this week.

du Business Broadcast Services provides broadcast services to over 165 TV channels from its state of the art teleport facilities in the UAE and is leading a path breaking initiative to bring high-definition TV (HDTV) broadcasting to its customers in the region.

As Hong Kong will play host to the Equestrian Beijing 2008 Olympics, PCCW Global will provide all the Information & Communications Technologies (ICT) expertise jointly with China Network Communications, the official Beijing 2008 Olympic Games fixed-line communication provider, to ensure high-quality media coverage of the action.

In addition, PCCW Global is offering end-to-end Olympic Games broadcasting solutions from Beijing's International Broadcasting Centre (IBC) and Media Press Centre (MPC) to broadcasters and general media in the Gulf region, as well as other parts of the world.

The collaboration of PCCW Global with du offers broadcasters customized solutions with the use of the optical fiber network, providing broadcasters an option to traditional satellite solutions when delivering Olympic Games programs in HD format with bandwidth requirements from 50Mbps to 2Gbps in the Gulf region

PCCW Global's Chief Executive Officer, Marc Halbfinger, said: "PCCW Global has carried out successful tests to ensure high-quality transmission of HD programs in Beijing via optical fiber and satellite platforms. The results indicate that PCCW Global is fully capable and prepared to transmit stable, reliable and high-quality TV coverage of the Beijing 2008 Olympic Games around the world. du and PCCW Global are committed to providing solutions to ensure highly-successful HD broadcasts of coverage from the Beijing 2008 Olympic Games."

du's Chief Executive Officer Osman Sultan, said: "Technology is growing by leaps and bounds and du is very excited about being a part of a significant development in the history of broadcasting in the region. This partnership is one that will enable us to up the ante in broadcast solutions around the region, in line with our commitment to offer the latest technology to our customers."

Following their recent establishment of an MPLS (multi-protocol label switching) node in Dubai, PCCW Global and du are planning a series of local events to explore how they can best serve the region's enterprise community.

-Ends-

About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

www.du.ae

About PCCW Limited
PCCW Limited (SEHK:0008) is the premier telecommunications provider in Hong Kong and a world-class player in Information & Communications Technologies. As provider of Hong Kong's first quadruple-play experience, PCCW offers a range of innovative media content and services across four platforms - fixed-line, broadband Internet access, TV and mobile. In addition, the Company meets the sophisticated needs of the international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW, please visit www.pccw.com

About PCCW Global
PCCW Global is a provider of integrated global communications solutions and a wholly-owned operating division of PCCW Limited, the premier telecommunications provider in Hong Kong and a world-class player in Information & Communications Technologies. With centers in Hong Kong, Herndon, Virginia in the US and London in the UK, plus teams covering the Middle East, Africa, Europe, Asia and the Americas, PCCW Global serves the voice and data needs of multinational enterprises, as well as the operational requirements of service providers. Reaching 800 cities in 70 countries, the PCCW Global network supports a portfolio of integrated solutions that include fiber and satellite transmission and International Private Leased Circuits, IP transit, MPLS-VPN, ATM/frame relay and IP telephony, plus capabilities such as hosted PBX solutions. To learn more about PCCW Global, please visit www.pccwglobal.com

For more information, please contact:
Bina Mathews
PR Manager
du
Tel: +9714 3693828
Email: bina.mathews@du.ae

Ivan Ho
Corporate Communications Manager
PCCW Limited
Tel: +852 2883 8747
Email: ivan.wy.ho@pccw.com

Press Release 2008