Dubai, UAE - Sony Professional Solutions M.E. has expanded its high definition business in the Egyptian broadcasting market with the signing of a new contract with Dream TV, Egypt's first private satellite network. Sony will install what will be the first state of the art HD studio in Egypt for Dream TV as part of its ambitious expansion plans.
The transition to High Definition (HD) continues its accelerated growth globally. As channels and content providers make the swift change to HD ready, the demand is interestingly being further fuelled by the global consumer who is now making a conscious decision to own superior viewing technology that can only be delivered by High Definition.
"The demand has spilled over to our markets; the region has witnessed keen consumer interest in HD in terms of enquiries and purchase. Content providers like Dream TV are gearing up for the demand for HD content and we're committed to being active partners to help address this demand for technology advancement," said Vivian Saldanha, Head of Broadcast Sales, Sony Professional Solutions ME.
Dream TV confirmed its order this February, with scheduled shipments expected to reach this month. The HD solution designed by the Sony professional services team include: 5 x HDC-1500 cameras, MVS-8000 switcher, HDW-M2000P,DVW-M2000P recorders, Professional LCD monitors and products from vendors like Axon, Canford, Fujinon, Trilogy and Studer among others.
The installation will be carried out by the Sony professional services team with a process cycle of commissioning and training to be rolled out over August 2008.
"When we took the decision to equip our new studio complex with permanent equipment, our CEO & Dream TV founder, Dr. Ahmed Bahgat decided that it would have to be the latest - HD.
Our objective is to address the emerging HD demand thoroughly, so we set the bar very high. Sony met our demands with a solution and product mix that will enable us to continue to pioneer broadcasting in Egypt as we step into the future of HD broadcasting" said Aly Mostafa, Chief Engineer, Dream TV, Egypt.
"Our HD studio will be the first of its kind in Egypt and we're absolutely sure that Sony's design and support will help us achieve broadcasting excellence for our global operations," he added.
Dream TV will start to use the completed Sony HD solution once the processing phase is complete.
"We participated in tough negotiations for over a year to partner with Dream TV and their plans for the future," said Youssef Wahsh, Sony's official representative in Egypt for over 20 years.
"The brief was simple, to design the most up-to-date HD studio solution enabling Dream TV to expand its reach globally with cutting edge HD content. We designed a winning combination - the right consultancy, a customised design with a product that meets their needs and dedicated after sales support. HD is the viewing platform of the future, our markets are fast adopting this trend and we're proud to say that Dream TV is fully equipped to capitalise on HD's future with Sony," said Wahsh.
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About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World´s Leading Consumer Brands.
Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE's market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators.
Sony Professional Solutions Middle East is the regional office for Sony Professional Solution Europe. Sony's Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in Middle East & Africa.
For more information, please contact:
Megha Abraham
Interone Resonance ME, Dubai - United Arab Emirates
Tel: +9714 3458005
Email: megha.abraham@interone-me.com
Website: www.sonybiz.net
© Press Release 2008
