Riyadh, 16 June 03 - As part of its ongoing celebrations to mark its golden jubilee in the Kingdom of Saudi Arabia, PepsiCo Beverages International (PBI) and its long-term bottling partners in Saudi Arabia concluded a major partnership deal recently in Riyadh with Specialised Catering Service Co (SCSC), Master Franchise of Domino’s Pizza in the Middle East, North Africa, Iran and Pakistan to provide the region’s number one soft drink at one of the region’s leading food restaurants.
 
The partnership between Pepsi-Co Beverages International and SCSC was signed by Saad Abdel-Latif, President of PepsiCO Beverages International (PBI) for Middle East and Africa, and Ibrahim Al-Jammaz Vice President of SCSC. The event was celebrated at the Thalateen branch of Domino’s Pizza in Riyadh.
 
Delighted by this new agreement, Saad Abdel-Latif highlighted that making Pepsi available in Domino’s Pizza across Saudi Arabia further enhances Pepsi’s position as the Kingdom’s number one soft drink provider. “Pepsi is a consumer top-of-mind brand across the Middle East and we have worked very hard to get to this stage. We will certainly make sure we maintain our pole position.”
 
On his part, Ibrahim Al-Jammaz of SCSC said that the new partnership would guarantee Saudi consumers even greater levels of satisfaction. “Domino’s Pizza is one of the most successful restaurant chains in the world. With 10 highly successful years in the Saudi Arabia and 48 branches Kingdom-wide, it makes perfect sense for Pepsi and Domino’s Pizza to team up. Two of the most prominent and best-loved brands in the Kingdom are now working together to offer value and ensure customer satisfaction.”
 
The partnership between Pepsi and Domino’s also comes at a very special time for Pepsi and its partners in Saudi Arabia as well as Domino’s, where where the number one soft drink is celebrating its 50th anniversary, while Domino’s is celebrating its 10th anniversary.
 
“We could not have asked for a better time to announce our partnership with Domino’s pizza,” said Saad. “Along with our long-term bottlers and partners in the Kingdom, we would like to extend our appreciation and gratitude to the government of Saudi Arabia and its people, for their support throughout this period and we assure them that Pepsi will continue to be the brand of choice for all of those who ‘Ask for More’.”
 
-Ends-
 
Note To Editors:
Pepsi is the Kingdom’s leading soft drink produced at state-of-the-art bottling facilities in Jeddah, Riyadh, Qassim, Dammam, and Abha. The products bottled and marketed across the Kingdom include Pepsi, Diet Pepsi, Pepsi Twist, Seven-Up, Diet Seven-Up, Mirinda (Orange, Apple, Strawberry, Citrus, Lemon), Mountain Dew, Shani and Mr. Juicy.
 
Domino’s Pizza is one of the most successful restaurant chains in the world. Founded in 1967, the company now employs 50,000 employees at its 7300 branches worldwide in 90 countries. Domino’s Pizza first opened in Saudi Arabia in 1991 and currently serves seven cities across the Kingdom and prides itself as a leader in home delivery. Domino’s Pizza is a franchise of the Riyadh-based Al-Jammaz Group, which has business interests throughout the Middle East, North Africa, Iran, and Pakistan.
 
Issued on behalf of
PepsiCo Beverages International.
For further details, pls contact
Talal Eid.
Tel: 02 6523232;
Fax: 02 652 3131.
e-mail: teid@hillandknowlton.co.ae

© Press Release 2003