Amman, Jordan - Arab Raya Company for Technology and Telecommunication (ARCO) celebrated the launch of DNA, a flagship concept store, to become the new entertaining lifestyle destination – the first of its kind in Jordan.

The lifestyle and entertainment store provides a wide range of products, services and events spread across its few thousand square meters footprint, located in Abdali Mall, Jordan’s upscale retail and entertainment hub, a state of the art shopping destination, located in the new downtown of Amman.

DNA exclusively represents world-renowned brands from different categories, providing people with an extensive product and service portfolio catering for all their needs and passions. The lineup includes electronics, multimedia, musical instruments, video gaming and pc gaming, tech products and gadgets, a world of accessories, and more. In addition, DNA provides widespread lifestyle sections in fashion, beauty, house, books, gifts, novelties, and toys.

Complementary to the innovative products and to fulfill the customer journey, DNA offers a variety of services and programs, such as product-related interactive events, one to one trainings, home delivery and installation, zero-interest easy installment plans, device insurance, instant service and support, mobile device upgrade program, buy back guarantee, video games trade-in, and customer loyalty points-based program.

As the richest retail outlet in Jordan, DNA has a multitude of the best-in-class products and services, offering its customers unique products, services and events, in addition to an exceptional customer experience, starting with well trained and welcoming staff to after sales customer care. It will be your most enjoyable retail destination.

Mr. Laith Hammo, General Manager of ARCO stated: “We found a niche market in Jordan, where there was no one destination offering a multitude of people-inspired products and services to empower people’s lifestyle – whether it’s their passions or professions regardless of their age groups - and that’s how DNA first started”.

Mr. Yazan Haj Hasan, President of ARCO stated: “With DNA we’re always looking for innovative ways to engage customers and give them the freedom of choice. The new concept store, which has the widest brand range in Jordan and carries at least 50 suppliers that are not found in other locations, builds upon the notion of attracting the young and young at heart. It’s a forward-thinking concept store”.

ARCO is the leading added-value distributer and a premier lifestyle retail operator, established in Jordan since 2008, with a focus on consumer electronics and lifestyle products.

We exist to provide our customers with an entertaining and exciting way of life. With over 10 years of expertise in the business and over 100 qualified professionals, Arco has made a name for itself that is synonymous with excellence and diligence.

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© Press Release 2018