7th September 2006, Dubai, United Arab Emirates - Bling reigns as king this year at the 2006 MTV Video Music Awards held in New York City! The hottest stars from music, movies and television dazzled the red carpet in diamonds valued in excess of $30 million during the VMAs. Head-turning fashion trends included hip-hop's leading men sporting large diamond statement jewelry, while the leading ladies adorned stunning diamond necklaces.
HOT DIAMOND TRENDS:
Stunning Diamond Necklaces in bold fashion or delicately layered:
- Christina Aguilera - Lorraine Schwartz - triple diamond flower necklace valued at $550,000
- Ciara - Sol Rafael - 100 carat diamond love necklace with yellow diamond valued at $1 million
- Kelis - Sol Rafael - diamond heart choker valued at $2 million
- Lil Kim - Sol Rafael - diamond necklace valued at $5 million
Men's Diamond Statement Jewelry included diamond encrusted watches, and huge diamond pendants:
- Ludacris - Jacob & Co. - diamond studs; diamond cassette pendant
- Chris Brown - Jacob & Co. - assorted diamond dog tags; diamond chain necklace; diamond skull & crossbone timepiece; diamond cheetah print timepiece
- Young Buck - Jacob & Co. - diamond timepiece with leopard motif; yellow diamond bracelet
The following stars all wore diamonds to the MTV Video Music Awards:
- Beyonce - Lorraine Schwartz - 40 carat diamond bracelet valued at $100,000; diamond Right Hand Ring valued at $90,000
- Ciara - Sol Rafael - 100 carat diamond love necklace with yellow diamond valued at $1 million; diamond and platinum bracelet valued at $500,000
- Christina Aguilera - Lorraine Schwartz - triple diamond flower necklace valued at $550,000
- Jennifer Lopez - Fred Leighton - 1930's 9.7 carat fancy yellow diamond Right Hand Ring; antique cushion-cut diamond stud earrings, 15 carats each; three 1970's diamond bangle bracelets
- Jessica Simpson - Lorraine Schwartz - diamond circular earrings valued at $150,000
- Kelis - Sol Rafael - diamond heart choker valued at $2 million; two diamond and platinum bracelets valued at $500,000
- Lil Kim - Sol Rafael - diamond necklace valued at $5 million; diamond bracelet valued at $300,000; diamond earrings valued at $200,000
- Ludacris - Jacob & Co. - diamond studs; diamond cassette pendant
- Perez Hilton - Sol Rafael - cognac diamond cross on a long diamond chain valued at $850,000; diamond Right Hand Ring valued at $250,000
- Shakira - Sol Rafael - diamond earrings valued at $2 million; 6 carat pink diamond Right Hand Ring valued at $1.5 million
- Rihanna - DVF by H. Stern- diamond sutra bracelet valued at $130,000; diamond love knot earrings with pave diamonds valued at $25,000; diamond Right Hand Ring valued at $15,000
- Vanessa Minnillo - Sol Rafael - diamond Right Hand Ring valued at $1.5 million; vintage diamond bracelet valued at $450,000; vintage diamond earrings valued at $200,000
- Young Buck - Jacob & Co. - diamond timepiece with leopard motif; yellow diamond bracelet
*The Diamond Information Center has purchased the rights to red carpet diamond photos so that they may be used for editorial purposes.
For detailed descriptions and jeweler information, please see credit chart sent separately from this release.
-Ends-
The Diamond Trading Company (DTC) is the diamond marketing arm of the De Beers Group of companies and supplies approximately 60% of rough gem diamonds to the world's leading diamantaries. The DTC is better known to the public for its famous slogan "A Diamond is forever".
The Diamond Information Center (DIC), with offices worldwide, handles consumer public relations for all levels of the diamond industry-from mining to finished jewelry.
For further information, please contact:
Rania El Rafie
PR@JWT
Tel: +971 4 3698564
Fax: +971 4 3698556
Mob: +971 50 7575715
© Press Release 2006
