All pieces in the range feature the rare and finely crafted 99-faceted Dubai Cut diamond
Dubai, UAE - Dubai-based Dhamani Jewels DMCC, the sole distributor of the 99-faceted Dubai Cut diamond, announced today the launch of its line of jewellery inspired by the shape of the letter "D" and incorporating the unique gem cut.
This is the first time a distinguishing shape has been used to differentiate an entire line of jewellery.
"What this means is that even from afar, people will know that this jewellery includes the unique Dubai Cut diamond," said Amit Dhamani, Managing Director, Dhamani Jewels. "Normally when a woman wears jewellery, she has to say what brand it is. Our innovation to incorporate the shape of the letter "D" for Dubai into the design of this jewellery means this is no longer necessary."
Different lines for men and women have been created with rings, earrings, bracelets and necklaces for women and cufflinks and rings for men. New collections will be presented twice a year. Dhamani also has developed a classically shaped line of jewellery that uses the Dubai Cut diamond. Custom made pieces using the Dubai Cut diamond and the loose diamonds themselves also are available.
Ahmed bin Sulayem, Chief Operating Officer of DMCC said: "The 99-faceted Dubai Cut is an exciting addition to the diamond world and represents the openness of Dubai in its clarity and reflective qualities. With this inspired design, Dhamani has provided the ideal setting for this unique cut, thereby ensuring that the highest standards of excellence will be maintained during the production of the new line of jewellery," he added.
The diamonds themselves come in a variety of carat sizes, beginning with half a carat. This means that a wide range of residents and visitors to Dubai will be able to purchase one of these special jewellery pieces as an investment or a gift, memento or souvenir from Dubai.
Dhamani added, "Because the Dubai Cut diamond and these collections are meant to reflect the quality, excellence, innovation and vision that is Dubai, we took more than six months and worked with several of the world's leading jewellery designers and craftsmen to develop these lines."
Initially, the Dubai Cut diamond jewellery will only be for sale in Dubai. "We want to make sure that - like a visit to Burj Al Arab or the Creek - tourists and business travellers will come to the outlet to view and purchase a Dubai Cut diamond," Dhamani said.
The first collection of Dubai Cut diamond will be available at Dhamani boutique in Mall of the Emirates, with future showcasing in Maktoum Street, the Gold Souk, the Gold & Diamond Park, Dubai Festival City and Dubai Mall.
DMCC unveiled the 99-faceted Dubai Cut in late 2005, as the world's first diamond cut inspired and named after a city. This exceptional new cut of diamond is inspired by the 99 holy names of Allah. The unique cut is produced solely by Kristall Corporation, the leading Russian polished diamond manufacturer, exclusively for DMCC under a legal patent. Kristall strictly adheres to the highest industry ethical standards, including a commitment and track record of leading the fight against blood diamonds, conflict diamonds, and child labour.
The extremely high level of skill and care required to produce each Dubai Cut diamond means that only a limited supply is available at any one time.
The Dubai Cut diamond brand is a unique product of the Dhamani Corporate Group.
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About Dhamani Jewels DMCC
A leading manufacturer and supplier of diamonds, precious stones and pearls to the jewellery industry since 1969, Dhamani Jewels DMCC is a company of local and international repute. With offices around the world and headquarters in Dubai, Dhamani manufactures fine jewellery in Italy, Beirut, Istanbul and Thailand. Dhamani Jewels DMCC has been awarded certification from Dubai Municipality for 'Good Jewellery Practice' under the certification scheme - 'Bareeq'. All products sold by Dhamani Jewels DMCC are certified by various international laboratories.
Dhamani is the first multi-integrated jeweller in the region. By cutting and polishing stones and then selling them to consumers in its stores, it controls the entire pipeline, thereby ensuring the highest quality and craftsmanship to its customers.
DIAMONDS & COLOURED STONES
The Dubai Multi Commodities Centre, a strategic government initiative, rated 'A' by Standard & Poor's, is establishing Dubai as a diamond trading and value-adding centre of global significance. Under a free zone status, DMCC will accommodate every facet of the business - manufacturing, trade, education, certification and technology. Streamlining the trade with global standards and protecting the legitimate diamond industry DMCC has been instrumental in implementing the Kimberley Process Certification Scheme (KPCS) in the United Arab Emirates. Through the creation of market-specific infrastructure, such as the Dubai Diamond Exchange, the Dubai Gem Certification, DMCC's industry initiatives provide a major impetus to the diamond industry in the region
© Press Release 2006
