Desso global CEO and senior executives to unveil new 'Materials in Touch' carpet collection in Dubai; regional trade partners and leading architectural firms to share insight on emerging market trends and opportunity
The Dubai regional head office of global carpets, carpet tiles and sports pitches company Desso, will host its annual forum at the Marriott Marquis Hotel in Dubai, on 11-12 November for over 85 top regional distributors as well as leading designers from some of the Middle East's most highly respected architectural firms.
Apart from sharing industry insight, current and future trends in the region's emerging commercial interior design markets, Desso will also unveil its latest design collection, 'Materials in Touch'. Part of Desso's wider CARPETECTURE® concept, this tactile collection has been developed to appeal to an architect's desire to create a sensory experience within interior spaces.
"Taking inspiration from fabrics, architecture and fashion, our design team has created a collection that engages the senses. The collection was developed after extensive dialogue with the international Circles of Architects® a network focused on engaging architects and designers," said Desso CEO, Alexander Collot d'Escury.
The interactive range comprises of six carpet tile products all in a number of different colours. Frisk, Tweed, Fields, Ribble and Trace as well as an addition to the Essence Collection - Essence Structure, all make up the new collection.
The new collection also reflects Desso's continued drive to make environmentally responsible flooring products that can also help boost people's health and wellbeing. Intrinsic to Desso's wellbeing notion is its Cradle to Cradle® approach to sustainability which promotes a circular economy - whereby new products are made of materials which are designed to be disassembled and can be safely recycled.
Besides unveiling 'Materials in Touch', Collot d'Escury, and senior management from the Dutch-headquartered company will also present an overview of emerging market business opportunities and Desso global strategic initiatives.
"This is a unique opportunity to get firsthand market updates and insight from top level dealers from across the Middle East, Africa and India, as well as architects involved in designing and planning some of the region's most exciting projects as we celebrate 25 years of business success in the UAE," said Andre Dulka, Regional Director, Middle East, Africa & India, Desso.
"Our Circles of Architects® forum here in Dubai, will bring together principals from acclaimed architectural firms for a two-way dialogue designed to an analyse industry trends from both sides allowing Desso the opportunity to share its most innovative concepts and ideas for the future," he added.
For more information about Materials in Touch, please watch the Materials in Touch movie on YouTube:
http://www.youtube.com/watch?v=ingVzlMUqCY&list=UUdUpZioWBflmkoAmByLKYbw
For more information about Desso, please log on to www.desso.com
-Ends-
Media contact:
Nathalie Visele
Director
Shamal Marketing Communications
Arjaan Office Tower,
Dubai Media City, United Arab Emirates
Tel: +971 4 365 2711
Mobile: +971 50 457 6525
Email: nathalie@smc-pr.com
www.smc-pr.com
© Press Release 2013
