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· Deliveroo launches new platform that enables restaurants to reach new audiences in cities around the world
· The creation of delivery-only kitchens allows restaurants to take their menus nationwide without the need for a high street premises
· Hand-picked restaurants will be hosted in Deliveroo Editions in Dubai with the first kitchen launched later in 2017
· Expansion means 300 hand-picked restaurants will be hosted in Deliveroo Editions' unique delivery-only locations across the world, with concept taken to 5 countries by the end of 2017
· Motored by technology, Deliveroo uses its data to identify customer demand and predict which restaurants are likely to succeed in each areas, thereby reducing risk for restaurants
Deliveroo today launches Deliveroo Editions, a revolutionary platform that will enable hundreds of restaurants to reach new customers in cities around the world, without needing a high street premise.
Customers across the world will gain access to over 300 leading restaurants as Deliveroo Editions brings chefs and restaurateurs to new locations in cities across the world. The first Deliveroo Edition will launch in the UAE later in 2017, with one of the first restaurant partners being PINZA, a locally grown concept that has become known as the master of the wholesome, hand-kneaded pizza.
Deliveroo Editions gives restaurateurs the chance to launch, expand and test new innovations with delivery-only offerings, and are the result of extensive market analysis drawing on the unique data available to Deliveroo.
Using its own technology, Deliveroo can identify specific cuisines missing in an area, identify customer demand for that missing cuisine, and hand-pick the restaurant brands that are most likely to appeal to customers in that area.
The roll-out will see Deliveroo providing restaurant partners with an infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.
Tamer Elkhayat, Managing Director and Founder of PINZA – a Deliveroo Editions partner – commented:
“Our experience working with Deliveroo has been a phenomenal one; we launched almost at the same time and grew our market share together. We work very closely with Deliveroo on coming up with different ideas on how to ensure our customers are happy. We decided to join Deliveroo Editions because it is an innovative concept and a great opportunity to spread our reach and make PINZA available to more areas throughout Dubai with quick delivery and great customer service. Being part of Deliveroo Editions is a no brainer – Deliveroo is making the dream come true. No headache in sourcing a location, licenses, drivers for delivery or sourcing kitchen equipment – Deliveroo is taking care of that and our part at PINZA is to ensure that we make this project a successful one.’
Deliveroo Editions will also mean customers who want access to food from restaurants that have yet to open in their town or city will be able to access their menus to enjoy at home – cooked by chefs employed and trained by the restaurants themselves.
Will Shu, CEO of Deliveroo, commented: “Deliveroo Editions makes good on our promise to widen access to the world’s best food. By partnering with some of the top restaurants in the business – from unique independents to high-street favourites – we’re ensuring that people have access to incredible food on demand.”
“By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched.”
The international roll-out comes after successful trials conducted in the United Kingdom with leading restaurants, new food start-ups and Michelin-starred restaurateurs. The trial resulted in thousands more deliveries for local riders as well as work for over 100 full-time restaurant employees.
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About Deliveroo
Deliveroo is an award-winning food delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 20,000 best-loved restaurants, as well as over 30,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with more than 1,000 employees in offices around the globe.
Deliveroo operates in over 140 cities across 12 countries, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and the United Kingdom.
About Deliveroo Editions
Deliveroo Editions is a revolutionary platform that will enable hundreds of restaurants to reach new audiences in cities around the world. It provides restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.
© Press Release 2017
