Many Faces, One Nation
Dubai, UAE, 25 November 2012 - Celebrating the UAE's diversity in the spirit of 41st UAE National Day, Majid Al Futtaim Properties' three Dubai-based malls: Deira City Centre, Mall of the Emirates and Mirdif City Centre are welcoming residents and tourists with the 'Many Faces, One Nation' campaign - a fun, interactive event that gives all visitors the opportunity to share their love of the UAE. Additionally, from now until December 2nd, each of the malls will be hosting a variety of exciting cultural and educational activities promising fun and festivity for the entire family.
Deira City Centre, Mall of the Emirates and Mirdif City Centre's 'Many Faces, One Nation' campaign gifts visitors with a keepsake souvenir of 41st UAE National Day celebrations. From now until December 2nd, digital photo booths will be set up at each mall for guests to pose, and express their love for the UAE. All photo greetings will be shared on the three malls' Facebook pages with the aim to spread messages of national pride to all audiences and also available for download as a memento. Participants will also have the chance to win one of two shopping sprees worth AED 15,000 in GiftCards valid at Deira City Centre, Mall of the Emirates and Mirdif City Centre with every snapshot. Spreading national cheer, the malls will also be handing out UAE flags or traditional giveaways to visitors and offering kids face-painting over National Day weekend.
"UAE National Day is a time to celebrate the cultural diversity, achievements and rich heritage of this great nation regardless of age, background and nationality, and whether you're a resident or tourist," said Fuad Sharaf, Senior Director - Asset Management, Shopping Malls for Majid Al Futtaim Properties. "Deira City Centre, Mall of the Emirates and Mirdif City Centre will be draping themselves in the proud colours of the UAE, and we're inviting everyone to come out, take a photo and experience a bit of culture, heritage and family fun in the spirit of the 41st UAE National Day with us."
Starting November 29th - December 3nd, Mall of the Emirates in partnership with the Ministry of Culture, Youth and Community Development will be hosting a first-of-its kind Art Gallery sponsored by the Ministry of Presidential Affairs and the office of H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi. Featuring an assortment of works from prominent artists in the region, the exhibition will also reveal exclusive images of the UAE and of H.H. Sheikh Khalifa bin Zayed Al Nahyan and His Highness Sheikh Zayed Bin Sultan Al Nahyan, former President of the UAE and founding father. The Art Gallery will also welcome appearances by UAE celebrities who have all contributed to the evolution of the nation's thriving arts & culture landscape including actors, poets, writers and VIP representatives from the government.
Mirdif City Centre will also feature an exclusive event in partnership with Dubai Customs from November 29th - December 2nd. Presented as a large display offering a variety of activities and cultural experiences, the showcase attraction is the "Maze", a heart-shaped walk-through adventure incorporating the Spirit of the Union theme with touchscreen games at every turn and the chance to win prizes upon completion. Other activities include a 'Joy of the Union' photo station which allows visitors to select their own UAE-themed background, a Heritage and Children's area where families can participate in both traditional and modern arts and crafts such as weaving, puppet making, mask and origami making, painting and more. Adding a musical touch to the festivities, Mirdif City Centre will also host performances by local drumming and folklore band Yoola. On December 2nd guests are in for a special treat with a 5:00pm flash mob performance celebrating the Spirit of the Union, National Anthem playing at 7:00pm to welcome the Dubai Government, and closed with an energetic march by the Dubai Customs inspectors and surprise grand finale event.
Deira City Centre will feature a Kids Activity Workshop on the Centre Stage from November 28th - December 2nd, where parents and children can spend the day creating all sorts of UAE National Day arts and crafts. A complimentary event, the Kids Activity Station will promote creativity amongst kids and educate them on the importance of UAE National Day through fun and educational activities. The mall's popular LOVE Art initiative, which aims to promote local talent within the community, will feature a special photo exhibition celebrating the UAE's heritage by the Emirates Photography Society and will be hosted in the Bridge Gallery by the Metro Link.
Combining history with modern elements, and culture with fun activities, Majid Al Futtaim Properties' shopping malls will create a festive atmosphere for residents and visitors looking to soak in the Spirit of the Union on the occasion of 41st UAE National Day.
For more information, please visit: www.Facebook.com/DeiraCityCentre, www.Facebook.com/MalloftheEmirates, and www.Facebook.com/MirdifCityCentre
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About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leader in the ownership, development and management of shopping malls and complimentary mixed use projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with eleven world-class malls operating in the UAE, Bahrain, Oman and Egypt and two currently under development in Cairo, Egypt and Beirut, Lebanon. In April 2012, Majid Al Futtaim Properties opened its sixth strategic mall in the UAE with Fujairah City Centre. The Company's shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain. In Dubai, Deira City Centre boasts over 370 stores, leisure and entertainment facilities and over 50 restaurants and cafes; Mall of the Emirates houses over 520 international retail brands, including 80 luxury stores and the world-renowned Ski Dubai; and Mirdif City Centre offers visitors a mix of retail, leisure and entertainment options including 430 stores and iFLY Dubai, an indoor skydiving centre. Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region's first region's first indoor- outdoor waterpark.
Majid Al Futtaim Properties also owns nine hotels in the UAE and two in Bahrain, all of which are linked to the company's shopping malls. The hotels' strategic proximity to the company's shopping malls promotes direct access to a wider international demographic and attracts more than 1.2 million guests annually.
The Company is currently developing three master-planned communities. The Wave, Muscat, a joint venture with the Government of Oman; will combine more than 4,000 beautiful properties, Almouj Golf, Almouj Marina, four premier hotels and new retail, leisure and dining opportunities at a seafront address in the new heart of Muscat. The 250,000 sq.m Waterfront City development in Beirut, Lebanon, a joint venture with Société Joseph Khoury & Fils Holding SAL, will feature over 1500 residential homes, an office district, shopping mall, 2 international hotels, as well as multiple parks and a marina front promenade. Finally, Al Zahia, developed by Sharjah Holding, a joint venture between the Government of Sharjah and Majid Al Futtaim Properties, will be a fully integrated community featuring a range of villas, apartments and commercial units.
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For more information, please contact:
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© Press Release 2012
