The region witnesses state-of-the-art innovations in the entertainment and amusement industry

Dubai, UAE, April 15th, 2015: International Expo Consults (IEC) announces that 2015 would be a huge turnaround year in the amusement and entertainment sector as the 21st edition of DEAL show (Dubai Entertainment, Amusement, and Leisure) unveiled the latest innovations from across the globe. Currently being held at The Arena and Sheikh Saeed Hall 1 at The Dubai World Trade Centre, the three-day event kicked off yesterday and exhibitors witnessed a large number of local and regional trade visitors on the very first day of the show.

Apart from bringing attention to several innovations, DEAL 2015 is projecting cutting-edge inventions like much-anticipated - augmented reality games, 9D park rides, family entertainment centre equipment, among the endless array of ingenious modernizations presented. The advancement of these innovations sets a new benchmark within the Middle East and even the world's entertainment sector.

"Every year at the DEAL show we showcase these amazing exhibitors. Each year, the expectations just keep getting higher and we're proud to say that we were always able to meet those, thanks to the exhibitors and the visitors. DEAL is Middle East's portal for stakeholders within the amusement industry and this event can boost their growth and provide them a window to enter this region", said Abdul Rahman Falaknaz, Chairman of IEC.

An annual DEAL supporter, Amusement Services International (ASI) sees the event as a platform to showcase their latest gaming concepts for the region's entertainment sector. Prakash Vivekanand, Managing Director of ASI commented, "DEAL 2015 has once again proven to be a fruitful platform for exhibitors and consumers alike. ASI takes great pride in being part of this wonderful platform and bringing the best brands in the industry under one mega floor space. This year once again ASI will be the largest exhibitor at DEAL with a floor space spanning over 750 square metres and displaying over 100 games".  

The Star Wars Battle Pod, a game franchise of the hit movie Star Wars, is one of the crowd favourites. "The most-anticipated game of the year, the Star Wars Battle Pod Simulator offers fans a wonderful opportunity to experience the Star Wars saga first-hand! Players will experience official Star Wars licensed graphics and space environments while enjoying high-definition 180° degree sky view of fights and battles, all on a huge domed screen," said Prakash.

Another crowd-pleaser is the XD Dark Ride which is the world's first 7D ride. It has real-time stereoscopic 3D interface, a curved screen, and revolutionary seats. Prakash said that "with a plethora of technical experience with the XD Dark Ride, the ASI team will help attendees understand its potential as a major crowd-puller in any FEC or entertainment location".

In addition to these two, an anticipated game franchise is the Plants vs. Zombies Giant which is scaled with a towering 60" screen in a gigantic depository. ASI also showcased the world's first augmented reality redemption, Fishbowl Frenzy, in which real fish bowls grace a 65" transmissive HD LCD screen.

"These are just a few of the many new games ASI will be showcasing at DEAL 2015. ASI looks forward to being a part of DEAL 2015 and as always promises to wow patrons with new games and unique turnkey solutions for all their amusement needs", Prakash concluded.  

Abdul Rahman Falaknaz, Chairman of IEC, said, "Indeed, with the positive feedback of these improvements, as well as the other state-of-the-art rides and games, they might just increase the benchmark when it comes to the world of amusement. The DEAL show grew by 25 percent last year and based from the report, exhibitors signed contracts worth AED 1 billion. These contracts were for innovative products and projects and other equipment that were soaring during the year".

The show has attracted exhibitors from countries as diverse as Canada, China, Hong Kong, Germany, Netherlands, Italy, UK, France, Turkey, and USA, among others. Deal 2015 has ushered in some of the industries key players, with regional and global names such as Al Hokair Company Amusement Rides Factory - KSA, Amusement Services International - UAE, Embed International - Australia, EOS - Darsie' SRL - Italy, Falgas Industries - Spain,  Innovative Concepts in Entertainment - USA, Intercard - USA, International Total Project Solution - Egypt, Moser's Rides - Italy, Polin Waterparks and Pool Systems - Turkey, SBF - Visa Group - Italy, Switch Middle East Trading - UAE, United Distributing - UK, Warehouse of Games - UAE, among other industry leaders from across the globe.

 The global market for theme parks across the world is predicted to peak US$31.8 billion by the year 2017 as per the research by US based Global Industry Analysts Inc. (GIA). The report states that the growth will be propelled by increased consumer per capita spending on amusement and entertainment platforms, growing base of middle class households, increasing disposable incomes, urbanization in developing countries and increasing fame for mass entertainment.

About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and Entertainment, Amusement and Leisure (DEAL). Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to www.themeparksdubai.com.

For further information please contact:
Prem A. Ramachandran
Managing Director
White Water Public Relations
GSM:0097150-4537253
PO. Box 18936, Dubai, UAE
Email: prem@whitewaterpr.com
www.whitewaterpr.com

© Press Release 2015