Hospital establishment will provide children with unique insight into the world of medical care
Kuwait, 9 October 2012: KidZania Kuwait, the family entertainment park which will be operated by M.H. Alshaya Co., has signed an agreement with Dar Al-Shifa for sponsorship of the Hospital establishment in the park. This new partnership will teach children about different medical occupations in a fun and interactive setting.
Dar Al Shifa, established in 1963 as the first private hospital in Kuwait, is known for its commitment to excellence in healthcare and is the most recent marketing partner to join the highly awaited children's city. It will have a two-storey establishment which will replicate the active environment of a hospital and will consist of an emergency room, two operating rooms and a nursery.
Children will be able to role-play a number of exciting and stimulating roles, such as a paramedic, surgeon, nurse or patient. In addition they will learn how to review a patient's record chart, anesthetize and make incisions on dummy patients, as well as explore real images of internal organs and operate through video technology. To fully immerse children in a realistic medical environment, the establishment will incorporate hi-tech equipment including a vital signs monitor, artificial lungs, a defibrillator and laparoscopy equipment. Additionally, Dar Al Shifa will provide an electric ambulance to transport children role-playing as injured patients to the emergency room, where they will be attended to by a young paramedic.
"Dar Al Shifa Hospital recognizes the great value KidZania Kuwait will bring to future generations through a unique experiential platform, and so we are honored to take part in this one-of-a-kind endeavor," said Bader Jeraq, Deputy General Manager of Dar Al Shifa Hospital.
He added: "By working at a child's sized replica of Dar Al Shifa Hospital, children will gain an understanding of the day to day activities in hospitals, and the importance of healthcare institutions to society. We look forward to helping children understand the value of healthcare workers in the community and the part they play in keeping people fit and healthy."
Commenting on the partnership, Fernando Medroa, the Vice President of Leisure & Entertainment at M.H. Alshaya Co., said: "The sponsorship of the Hospital establishment by Dar Al Shifa is an excellent addition to our offer at KidZania Kuwait, and will help children to understand and experience all the roles and activities that take place in a busy hospital. As a leading, private hospital in Kuwait, Dar Al-Shifa perfectly complements our child-sized city which already includes a bank, telecommunications center, dental clinic and a university."
Children will be able to enjoy Dar Al Shifa's hospital establishment activities and bring their imagination to life at KidZania Kuwait later this year at the new extension of The Avenues.
About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.
KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are ten other locations including, Monterrey (Mexico); Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, Kuala Lumpur, Cuicuilco (Mexico) and Santiago (Chile). To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 10 facilities in development, including locations in Jeddah, Bangkok, São Paulo, Moscow, Mumbai, Istanbul, Cairo, London and the United States.
KidZania Kuwait is a (7,000 square meter) facility, located in the Phase III extension of The Avenues.
For more information about KidZania and the facility locations, visit www.KidZania.com
About Dar Al Shifa Hospital:
Dar Al Shifa Hospital was established in 1963 as the first private hospital in the State of Kuwait. It began as a private maternity care hospital, and has since then steadily grown to encompass a wide spectrum of healthcare services. In 2004 Dar Al Shifa Hospital established an affiliation with CARE-Fertility Unit, a leading independent fertility specialist in the UK. The hospital is distinguished by being the first and sole representative for CARE-Fertility's in -vitro fertilization (IVF) unit in the Gulf Region and the Middle East. In 2007, Dar Al Shifa Hospital became the first hospital in Middle East to receive accreditation by the (CCHSA), and it continuously introduces healthcare services as well as the latest medical equipment.
For more information about Dar Al-Shifa Hospital, feel free to visit: www.daralshifa.com
© Press Release 2012
