Mall to re-define Egypt's brand offering by paving the way for more world renowned brands to enter country's retail market
Cairo, 6 September 2010: Dandy Mega Mall, the premier shopping destination, is set to re-define Egypt's retail brand offering this year, starting with the launch of the country's first Marks & Spencer store.
Marks & Spencer, the internationally acclaimed British retail icon, will establish its presence in Egypt by taking over 2,600 square metres of prime retail space at Dandy Mega Mall. The new store will offer a range of family fashion, beauty and home products.
Dandy Mega Mall is already home to nearly 200 leading home-grown and international brands, and the opening of Marks & Spencer will encourage more renowned world-class brands to enter the retail market in Egypt for the first time, bringing with them the best of fashion and international lifestyle offerings.
Mr. Ezz Eldin El Nattar, Marketing Director, Dandy Mega Mall, said: "The arrival of a global retail chain like Marks & Spencer at Dandy Mega Mall will usher in a new phase of significant transformation for our mall. We have been very conscious of our shoppers' unique demographics, and this is reflected in both the depth of our merchandise selection and the cosmopolitan nature of our outlets. We are constantly striving to provide the finest mix of retail partners and to offer our customers a diverse yet unique shopping experience".
The current and growing brand portfolio at the mall covers a vast mix of merchandise including fashion, lifestyle, jewellery, home accessories, optics, beauty products, and electronics, plus a multitude of cuisines and dining options.
A favourite of shoppers from all over the world, Dandy Mega Mall is currently undergoing a major expansion that will transform it into a total fashion, lifestyle and leisure destination in the region, offering an entertaining and enriching shopping experience within an elegant yet wonderfully relaxing environment.
Mr. Ezz Eldin El Nattar added: "Our expansion strategy is focused on bringing together a superb collection of fashion and lifestyle brands, all under one roof. We expect more international brands to open over the next six months at Dandy Mega Mall. By attracting the best known brands to Dandy Mega Mall we have set the highest standards in terms of brand mix and quality in the retail sector in Egypt. The expansion will also re-define Egypt's retail offering, as the arrival of more international anchor and premium brands at the mall will set new standards of quality and excellence in the shopping industry".
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About Dandy Mega Mall
Dandy Mega Mall, owned by Trans World Trading, is considered an innovator and pioneer among shopping malls in Egypt. The mall is strategically located on Cairo-Alexandria Desert Road, away from the hustle and bustle of Cairo yet reachable by a 15-minute drive from the heart of the city. Shoppers can avail themselves of a comprehensive mix of world-class retail offerings from fashion to lifestyle to home décor, to jewellery, and much more. The range of well-known local and international brands at Dandy Mega Mall include Carrefour, Nine West, Tommy Hilfiger, Mothercare, Claire's, Du Pareil, La Vie En Rose, Damas, Glitter, Giordano, Vodafone,Toys R Us, Reebok, Body Shop, Grand Optics, Baskin Robbins, and several more. Dandy Mega Mall's architectural design has been undertaken by the renowned French designer Mr. Daniel Poissonnet in conjunction with Arab Consulting Engineers (Moharam-Bakhoum), one of Egypt's most recognized firms in the field of consultancy and architectural design. The mall is currently in expansion mode that will make it almost one and half times its current size of 100,000 sq m.
PRESS CONTACTS:
Adel Elbendary
Fourth Dimension Public Relations
14 Syria st., Mohandseen, Cairo, Egypt
Tel: (+202) 3761 8555
Mobile: (+2012) 212 3462
Email: adel@fdpr.net
May AbdelHamid
Fourth Dimension Public Relations
14 Syria St., Mohandseen, Cairo, Egypt
Tel: (202) 3 760 9988
Mobile: (+2) 014 666 6364
Email: may@fdpr.net
© Press Release 2010