A dramatic array of bracelets, earrings and rings featuring select animals in rose gold, yellow gold and white gold with diamonds, sapphires, rubies and rich enamel artwork

Dubai, U.A.E. May 18, 2008 - Damas, the world renowned jeweller unveils the Roberto Coin, new Unique Anemalier collection, a dramatic array of bracelets and rings featuring denizens from the animal and bird kingdom such as horses, eagles, geckos and sea horses besides panda, zebra and giraffe print-inspired jewels. Crafted from rose gold, yellow gold, white gold, diamonds, sapphires, rubies and enamel each jewel is a one-off display of extraordinary workmanship by one of the world's most acclaimed designers Roberto Coin. And in the maestro's well known tradition, each piece proudly carries his signature stamp in the form of one sparkling ruby - an ancient Egyptian symbol believed to bestow good luck on its wearer.  

"Roberto Coin's perennial flow of inspiration has seen him present the jewellery world some of its most beautiful creations. In his new unique Anemalier collection we witness the star designer's artistic interpretation of animals, capturing their individual qualities with great craftsmanship. I am positive that these jewels will be adored by discerning women in the region," said Mr. Tawhid Abdullah, Managing Director, Damas Jewellery.

Appropriately titled Unique Anemalier, this is a collection you'll marvel at, for its eye for detail and superb artistic rendering of animals. Richly crafted in the coppery tones of rose gold, the warm glow of yellow gold, and the silvery sheen of white gold, and embellished by the intense hues of enamel, the brilliant dazzle of diamonds and other precious stones such as sapphires, the designer pays brilliant tribute to the majesty and grace, the innocence and beauty of fantastic, mythical creatures. And each is a jewel to treasure as rare works of art for their sheer vision and exceptional finish.

CHEVAL COLLECTION Take for instance its horse bracelet depicting a running horse...its noble face has been perfectly recreated, nostrils delicately flared, mane thrown back and flying in the wind, its reins fashioned from white gold and glittering with a row of diamonds. The equine's form tapers off gradually, even as it curves around your wrist to form a classic and striking piece. Its colourful Sea Horse bracelets and rings are a delight to behold, as eye-catching creations richly encrusted with gems.

Another very dramatic creation features one of the bird kingdom's most majestic and largest birds - the eagle - caught in a 'candid' moment displaying its powerful beak and large round topaz eyes. Its head plumes are lavished with diamond pave and its rose gold feathers are touched with black enamel, while part of its back feather are encrusted with glittering brown gems. It's truly a jewel for the bold and daring who seek to make a statement.

The most endearing of all these jewels is most certainly its gecko lizard bracelet capturing the animal in equipoise, its feet firmly anchored as if on a wall, tiny toes splayed, eyes glittering with blue sapphires and an animated look. Viewing this piece you marvel at the unusual protagonist who generally is a much overlooked entity in our lives. In a glamorous and subtle take on the panda, giraffe and the zebra, the designer offers bracelets and stud earrings featuring their dominant colours and spots.

What stands out in each piece of Anemalier collection is the energy that each individual creation exudes. In the horse bracelet it speaks of the wild, unbridled exhilaration of running with the wind, whereas in the eagle bracelet it captures one riveting moment of fierce power. The gecko lizard bracelet on the other hand forces us to view perfection in those whose presence we often overlook and take for granted. By crafting these wonderful creatures in the most precious materials, this ace designer gives a splendid display of how truly precious and remarkable nature is. This is what makes this Roberto Coin collection an extraordinary one in every way.  

Discover the wild magic of the Anemalier collection by Roberto Coin at Damas Les Exclusive Boutiques and Roberto Coin boutique in Wafi.  

-Ends-

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 300 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
e-mail: pr@theideaagency-me.com

© Press Release 2008